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Facebook: The New Face of Advertising

An In-Depth Look at How Facebook is Outpacing Traditional AdvertisingFacebook Ads image

By Erin Marine, Legal Account Executive at PR4Lawyers

The Wall Street Journal recently published an article on Republican presidential candidate Ben Carson’s advertising strategy for his political campaign. At the time, Carson was the leading candidate in the Republican primary polls, surpassing even the “seemingly unstoppable” Donald Trump, but Carson was also leading his political rivals in another arena: Facebook advertising. As of this writing, Carson has over 5 million Facebook fans, compared with Donald Trump, who currently has 4.8 million fans and leading Democratic rival Hillary Clinton, who has just under 2 million.

The article quotes Erik Hawkins, group director of Facebook’s global marketing solutions team, as saying that Carson is the most active presidential candidate on Facebook in terms of paid and organic activity. In fact, Carson campaign officials have already launched over 240 different advertisements on Facebook alone. The Carson campaign has made Facebook advertising a key component of its advertising strategy, while other candidates continue to cling to print and television platforms, the traditional darlings of political advertising.

Clearly, political campaign managers are starting to pick up on what many businesses and organizations have already discovered: Facebook is the future of advertising, and the future is now. Continue reading “Facebook: The New Face of Advertising”

7 Ways to Deal With an Unresponsive Client

By Angela Kambarian, President of Essential Communications (http://www.kambarian.com)

How do you deal with an unresponsive client? As you know, an overwhelming majority of business professionals encounter this problem, at least every now and then.

Let’s say you have an interesting idea for an upcoming project, or there is an urgent piece of information that needs your client’s approval. You shoot an email to a client. Nothing happens. You send a follow-up email. Nothing! You send another. The same result. You give your client a call. They appear to be unapologetic. They promise to take a look at your correspondence right away. But still nothing. Sounds familiar? Let me assure you this problem is surprisingly common. Yet so many entrepreneurs, business owners and even senior executives struggle to deal with it.

So, here are seven pointers to keep in mind if you are faced with an unresponsive client who won’t put his or her stamp of approval on your materials. Read More

Blogging Best Practices for Attorneys

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Most attorneys include a blog on their website as a great way to entice current and prospective clients to visit your website and to read what you have to say. In order to make your firm’s blog as successful as possible, it is important to understand a few key best practices so you can ensure you get the best possible results.

Content Quality

When writing or reviewing your blog posts, think about your audience: are you writing for prospects or are you writing for referrals? Your answer will dictate whether your blog posts should be more informative and written in an easily comprehensible language or legally written to appeal to other lawyers and law journals. Also, keep in mind that the more useful your content’s information is, the more likely your blog will convince readers to call your firm. No matter what the topic is that you’re writing about, the primary objective should always be to write a useful, informative and timely post. For example, if you are a traffic law attorney and there is a new speed limit going into effect in your neighborhood, it would be better to post this information sooner rather than later, making your firm the most informative.

Continue reading “Blogging Best Practices for Attorneys”

Should You Choose a Custom Website or Template Website?

156813954-sWhen running a law firm, one of the most important branding and marketing strategies is your website. How can you decide if your firm is better off with a template or a custom-built website? First, think about the goals, budget, and scope of your campaign. For example, if the main objective is a quick, low-cost redesign or the creation of your first website, a template-based website could be beneficial for your firm.

However, while many firm owners create their own websites using templates through sites like FindLaw or LexisNexis, these templates may not fit into your overall marketing strategy or long-term budget. For example, you may set up a website that is functional for the time being, but you may later want to add features such as contact forms which may only be created for an extra fee, or not at all with the template have you chosen. Alternatively, the website may continue to function, but may be incompatible with key features of SEO or digital advertising campaigns. Therefore, plan ahead and make sure your website is not only effective for today, but for the next 2-5 years.

First Impressions

Your website is oftentimes the first point of contact with a client, and you want to make a good first impression. Consider that the average amount of time a viewer spends on a webpage is less than one minute. Therefore, you want to figure out how to quickly convert visitors. First, your website should look professional and should be carefully constructed to influence viewers to stay as long as possible. Continue reading “Should You Choose a Custom Website or Template Website?”

5 Quick Tips to Grow Your Followers on Social Media

Social-Media-TreeAttorneys are increasingly turning to social media as a way to communicate with their prospective clients. But, as an attorney, growing your presence on social media can be tricky, especially if you are just starting your pages. Here are some tips on how you can make minimal changes to your social media platforms, and quickly receive an increased number of followers.

1. Be Consistent in Your Content

Your content is what your law firm will largely be known for on social media. Therefore, you want to maintain a clean and consistent image. Content should always be relevant to the type of legal services you provide. For example, you may feature new blog posts you have written, post relevant articles about cases in your area or briefly comment on largely publicized cases in your field of practice. Law firms may even choose to share news and events pertaining to the firm.

Once you find content that is appropriate for your firm, regularly post similar concepts on a rotating basis. This way, your followers know exactly what to expect on your social media pages, and others will begin to follow your pages as a reference for current events. You should also include a mix of updates on law and local news to keep your feed up-to-date with current information. Continue reading “5 Quick Tips to Grow Your Followers on Social Media”

Start Planning Your Holiday Marketing

Wrapped presents and computer mouse

The fourth financial quarter and the holiday season are approaching. How can your firm capitalize on the holiday rush? Start planning your holiday marketing efforts now! Use your firm’s social media sites, online marketing, and public relations efforts to build a comprehensive holiday marketing plan.

Social Media Marketing

As each holiday season comes and goes, we are becoming more engulfed in our social media accounts. Therefore, it is beneficial to use social media as a way to directly influence your client base. First, grab their attention by adding fun and festive elements to your usual marketing strategies.

The holiday season means that consumers want a good value for their dollar. By offering a promotion on social media sites (whether it is “Take 10% off your consultation” or “$50 off services provided”), you are giving existing and prospective clients alike a reason to visit your firm. Even visitors who were not previously considering your goods or services may be enticed to do so. Continue reading “Start Planning Your Holiday Marketing”

New York Law Firm Advertising Spotlight: MLB Postseason

MLB pic
September is here, meaning the Major League Baseball regular season will soon be coming to an end. The MLB postseason is set to begin September 30th with the Wild Card Playoff games that determine which wild card teams will advance to the Division Series in both the American and National Leagues. This year, a new team will be crowned the World Series champion as last year’s victor, the Boston Red Sox, will not be in the postseason. While the playoff field is not set yet, some of the frontrunners in the American League are the Los Angeles Angels of Anaheim, led by Mike Trout; the Baltimore Orioles, featuring Adam Jones; and the Oakland Athletics, with Josh Donaldson. From the National League, the Washington Nationals, featuring Stephen Strasburg; the Los Angeles Dodgers, including Yasiel Puig; and the St. Louis Cardinals, with Adam Wainwright are among the teams that hope to claim the title. Continue reading “New York Law Firm Advertising Spotlight: MLB Postseason”

9 SEO Metrics and Terms that Law Firms Need to Understand

SEO Analysis
In today’s digital world, search engines such as Google, Bing and Yahoo! have become powerful tools that play a large role in the success or failure of many companies in various industries. Ranking high in search engine results can help a law firm gain new clients and strengthen their brand. When a law firm appears on the first page of search results for key terms, whether the consumer is actively searching for the firm or not, it can directly result in leads and sales. The consumer will start to recognize the firm’s name and build perceptions of the firm just by seeing their name at the top of the page. Having low results in search engine queries can hurt your law firm as much as good results can help. No matter the circumstances, all law firms should be on the first page for a certain term, such as their firm’s or attorneys’ names.

Search Engine Optimization (SEO) is the process of improving a website so that it appears higher in search engine results. Improving such results can be a lengthy process that requires much effort. In order to improve results, one needs to pay close attention to key performance indicators associated with SEO. Tools such as Google Analytics allow developers of a website to track metrics vital to a website’s SEO success. However, none of these statistics will help if one does not truly understand them. Below are nine metrics and terms that one needs to know in order to improve their SEO: Continue reading “9 SEO Metrics and Terms that Law Firms Need to Understand”

New York Law Firm Advertising Spotlight: The US Open

US Open
On August 25th, the most prestigious tennis tournament held on American soil will begin play. The US Open, held annually in Queens at the Billie Jean King National Tennis Center, is the final tournament of the four major tournaments that together make up the Grand Slam. The best and brightest names in tennis will compete over the two-week tournament, which will feature five event championships: Men’s and Women’s Singles, Men’s and Women’s Doubles, and Mixed Doubles. Among the the notable players expected to compete in the Men’s events are Roger Federer, Rafael Nadal, and Novak Djokovic. Big names in the Women’s events include Serena Williams, Maria Sharapova, and Li Na. Continue reading “New York Law Firm Advertising Spotlight: The US Open”

Top Five Reasons to Sign Up for Hootsuite

Hootsuite partnership program
For attorneys and law firms that need to keep track of multiple social media accounts, Hootsuite is the ultimate dashboard for social media management. Rather than remembering multiple passwords and going to different sites to make posts, Hootsuite allows users to manage all of their social media accounts from one central location with either a free or Pro account (paid). Here are our top five benefits of managing social media accounts with Hootsuite. Continue reading “Top Five Reasons to Sign Up for Hootsuite”

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  • Advertisements were created for McGuire Pelaez & Bennet PC, Neil H Greenberg & Associates, Frederick K. Brewington, Sakkas Cahn & Weiss, The Margolis Law Firm and Lauren P. Raysor

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