LeadershipAccount ExecutivesPublic Relations DepartmentCreative DepartmentTech Team

John C. Zaher

 

John C. Zaher
Founder/President/CEO

email johnzaher@theprmg.com
phone 631.207.1057 ext. 107
View Resume

John Zaher earned a Bachelor of Arts in Political Science and History from the State University of New York at Stony Brook, then worked for the Republican National Committee and as a staff member on Rick Lazio’s campaign for U.S. Congress. In 1993, John joined Congressman Lazio’s staff as a Special Assistant.

In August 1994, he joined TCI Cable of Brookhaven (later Cablevision of Brookhaven) as its Community Affairs Manager and later as Franchise/Government Relations Manager, earning numerous honors from the New York Cable Television Association for public service programs.

John graduated from Touro Law Center’s evening Juris Doctorate program cum laude. His graduating paper, “Exploring Councilmanic Districts for Long Island’s Towns,” was published by the Suffolk Law Journal. He was admitted to the New York State Bar in January 1999. John served as Press Secretary in the Suffolk County District Attorney’s Office beginning in 1999 and for the Nassau County Executive in 2001.

In addition to his law degree, John holds a Master’s in Political Science/Public Policy from the State University of New York at Stony Brook in December 2000. He teaches Political Science and History at Suffolk and Nassau Community Colleges.

John formed The Public Relations and Marketing Group in January 2002. The firm provides integrated services to attorneys and other professionals, governmental entities, non-profit organizations, retailers, restaurants, destinations, other corporations and political candidates. The firm launched PR4Lawyers, a division of the company, in 2012.

 

Brad Swezey
Co-Founder/Vice President

email brad@pr4lawyers.com
phone 321-613-8476

Brad Swezey is a veteran Air Force officer from West Islip, New York. He has experience at the local, national and international levels in public relations and marketing.

He has served in a variety of positions inside and outside of the federal government, including positions at the U.S. Food and Drug Administration, U.S. Strategic Command, Air Force Space Command, the National Guard Bureau, the President of the United States Air Force Wing, and the Air Force’s (Now Space Force) premier space launch wing at Cape Canaveral and Patrick Air Force Base, where he was the Director of Public Affairs for this organization of more than 14,000 people and an annual economic impact of $1.18 billion. He also served as the General Manager of BLilley Productions, where he was responsible for the operations of some of the largest air shows in the country (400,000+ attendees), including Ft. Lauderdale, and Melbourne, Florida, and Ocean City, Maryland.

After leaving government service, he has been helping small businesses integrate their marketing and public relations for maximum results since 2013.

Brad graduated from the United States Air Force Academy with academic honors in 1992, attended Georgetown University Law Center, and holds a Master’s of Science degree from Air University.

In addition to his work, Brad has served as an appointee to the Governor of Florida’s Cape Canaveral Hospital board, the Executive Director of the National Guard Association of Colorado, and the Executive Director of the Air, Sea and Space Foundation.

He also has written a regular column on small business marketing for one of the largest newspapers in Florida, Florida Today.


Rachel Smith

 

Rachel Smith
Account Executive

email rachel@pr4lawyers.com
phone 724-344-3194

Rachel has earned two Bachelor’s degrees in Integrated Marketing Communications and Professional Spanish from Slippery Rock University. As an Account Executive, Rachel helps her clients in growing their marketing efforts and expanding their customer base through content creation, digital advertising and social media management.


Brian Kotkin

Brian Kotkin
Assistant Account Executive and Legal Content Writer

email brian@theprmg.com
phone 631.207.1057 ext. 101

Brian Kotkin is a native Long Islander who loves his family and his pets. He graduated from Bard College with a B.A. in Political Studies, and received a J.D. from the Maurice A. Deane Law School at Hofstra University. He is formally admitted to the New York State Bar, and is the founder of Legally Literate LLC, a startup dedicated to helping regular people understand the law. He has also been involved in numerous political campaigns, and remains deeply involved in his community.

Hank Russell

 

Hank Russell
Public Relations Director

email hrussell@theprmg.com
phone 631.207.1057 ext. 112
View Resume

Hank Russell earned his Bachelor of Arts in Mass Communication from St. Bonaventure University. He has more than 15 years’ experience as a writer, editor and proofreader. His first job was sports editor of The Long-Islander. In 1991, he was named Suffolk County Wrestling Coaches Association Newspaperman of the Year.

He joined Volt Information Sciences as a proofreader in 1993. In July 1994, he earned Volt’s “Catch of the Month” award. He spent the first three years as a proofreader and two years as a trafficker. He also spent another year as a proofreader and copy editor for Wilen Business Media.

Between 2000 and 2006, Hank worked for a series of magazines as an assistant, associate and managing editor. He has also freelanced for numerous scientific and medical imaging magazines, and, in 2008, was a contributing writer and poetry editor for The North Atlantic Review. Before joining PRMG, Hank was a political reporter for Suffolk Life.

Laura Larson

 

Laura Gottfried
Creative Director

email laura@theprmg.com
phone 631.207.1057 ext. 103
View Resume

As a graduate of Farmingdale State College, Laura Gottfried holds a Bachelor’s degree in Visual Communications. Highly skilled in the Adobe Creative Suite, she has been designing professionally since 2005. Laura produces much of our web design, print advertising and brand identity graphics. She is also experienced with TV graphics and storyboarding. Additionally, Laura holds her Master’s Degree in Early Childhood Education from Dowling College.


Francine Tongol

 

Francine Tongol
Graphic Designer

email francine@theprmg.com
phone 631.207.1057

Francine is pursuing a Bachelor’s degree in Communications Design at Syracuse University. Formerly an intern, Francine is now employed as the company’s Graphic Designer. Her responsibilities encompass producing advertisements, social media graphics, stationery, and etc. It also involves several aspects of programming, including updates to email blasts, e-newsletters, and websites, using HTML, CSS, and WordPress.


Maggie Smith

 

Maggie Smith
Video Production Coordinator

email maggie@theprmg.com
phone 631.207.1057

Maggie graduated from Quinnipiac University in 2020 with a Bachelor’s degree in Film, Television and Media Arts, and in 2021 with a Master’s degree in Interactive Communications and Media. While attending college, she directed a short film titled “ZeroNet.” The movie was screened at different film festivals, including the Indie Short Fest, where she was awarded an Outstanding Achievement Award for “Best Young Female Filmmaker.”

As the video production coordinator at PRMG, she works closely with account representatives to get the video content their clients need. This includes scripting, casting, filming and editing a variety of different videos for websites, social media platforms and television commercials. She also manages different social media accounts and is in charge of creating social media content calendars and posting content to different platforms.


Traci Gagarin

Traci Gagarin
Marketing Specialist

email traci@pr4lawyers.com
phone 941.500.3203

Traci Gagarin is a seasoned marketer and Michigan native. She earned her Bachelor of Business Administration with a marketing emphasis from Grand Valley State University. As the Marketing Specialist at PR4Lawyers, Traci focuses on the company’s external marketing efforts. She thrives on being creative in and out of the office. In her free time, Traci enjoys time with her husband and rescue pup.


Rori Sutkowski

Rori Sutkowski
Marketing Assistant

email rori@prmg.com
phone 631.207.1057

Rori Sutkowski earned her Bachelor’s degree in Advertising from the University of Alabama with a double minor in Computer Science and Art, with a focus on graphic design. As Marketing Assistant, Rori focuses on PRMG’s internal marketing. Her responsibilities include developing email communications, social media graphics, website updates, programming and video editing. Rori is one of our newest members at PRMG and brings much creative drive to her role on the team.


Terence Dollard
Video Production Consultant

Terence Dollard is a ten-year veteran of television production. In that time, he has worked in all phases of production and in many genres. Terence has produced and directed a dramatic feature, numerous commercials, music videos, documentaries and an awards show.

Combining real-world experience with a strong visual style, Terence offers clients variety, professionalism and quality in their video projects.

In 2000, Terence earned his Master’s of Fine Arts degree in Television Production, and his Master’s thesis, “Set List,” an hour-long dramatic feature, won the Graduate Production Award from Brooklyn College.

Since joining PRMG, Terence has concentrated on documentaries, commercials, and satisfying the needs of PRMG’s clients.

Hannah Perez

 

Hannah Perez
Web Development Director

email hannah@theprmg.com
phone 631.207.1057 ext. 111
View Resume

As a graduate of Stony Brook University’s Computer Science program, Hannah Perez is a skilled website designer and developer specializing in HTML, CSS, PHP, WordPress and Drupal. Being detail-oriented, she ensures each website is programmed using the latest industry standards with attention to responsive layout and optimization for search engines.


Jane Sferrazza

 

Jane Sferrazza
Web Development Consultant

email jane@theprmg.com
phone 631.207.1057 ext. 111

Jane Sferrazza is a web developer and educator. She earned her Bachelors Degree in Computer Science from NYIT and has been a computer instructor for MLI, Hunter Business School, and CUNY. She has also been designing websites as a freelancer since 2004 with expertise in PHP, HTML, CSS, Javascript, Java, and SEO. Aside from building websites and teaching she has time to volunteer for the American Red Cross from time to time since 2009.


Steve Gerbino
Web Development Consultant

Steve Gerbino graduated with a degree in business administration from Nassau Community College and a degree in Computer Programming and Information Systems from Farmingdale State College. He is experienced in web development, Linux server administration, networking, database administration, IT, and content management software.