Anatomy of a Mobile Website

By John Zaher

According to a study by Nielsen Media Research, mobile Internet usage is growing at a rate of 30 percent each year. With more people surfing the Web using their smartphones, businesses and law firms must recognize the need for their websites to be compatible with these devices. By creating a separate site for mobile users, you are enabling them to experience faster browsing speeds, easy navigation and an overall improved user experience. Having a mobile website can also provide strong search engine optimization (SEO) benefits since it will boost your rankings on mobile-friendly search engines, such as Google and Yahoo. This article will explain why your law firm needs a mobile website, what your mobile website should look like and how you can convert your existing website into a mobile site.

 

Why Does Your Firm Need a Mobile Website? — With the variety of mobile devices to choose from, such as iPhones, iPads and Androids, the mobile Web is rapidly replacing traditional desktop browsers. As an increasing amount of people use smart phones to browse websites, law firms should not hesitate to reach this important mobile audience. Often, potential clients do not realize they will need an attorney until something unexpected happens (a car accident, an injury, etc.), and some of them may try to find one right away with the ease of their smartphone.

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