5 Quick Tips to Grow Your Followers on Social Media

Social-Media-TreeAttorneys are increasingly turning to social media as a way to communicate with their prospective clients. But, as an attorney, growing your presence on social media can be tricky, especially if you are just starting your pages. Here are some tips on how you can make minimal changes to your social media platforms, and quickly receive an increased number of followers.

1. Be Consistent in Your Content

Your content is what your law firm will largely be known for on social media. Therefore, you want to maintain a clean and consistent image. Content should always be relevant to the type of legal services you provide. For example, you may feature new blog posts you have written, post relevant articles about cases in your area or briefly comment on largely publicized cases in your field of practice. Law firms may even choose to share news and events pertaining to the firm.

Once you find content that is appropriate for your firm, regularly post similar concepts on a rotating basis. This way, your followers know exactly what to expect on your social media pages, and others will begin to follow your pages as a reference for current events. You should also include a mix of updates on law and local news to keep your feed up-to-date with current information. Continue reading “5 Quick Tips to Grow Your Followers on Social Media”

Twitter Advertising

By John Zaher

Twitter Ads Self-Service

As the world’s most popular micro-blogging website, Twitter has become an increasingly important tool for lawyers to promote their services through word-of-mouth marketing and generate buzz about their firm. While businesses have used tweets, links, and hashtags since Twitter’s inception to engage with existing and potential clients, Twitter recently expanded businesses’ ability to advertise through Twitter Ads.  Previously, Twitter Ads was limited to a select group of large companies and those who were invited to participate, but with a new self-service system, any law firm or individual can use this feature to promote tweets or accounts and increase followers.

For those not familiar with Twitter, here’s a brief overview. Twitter is a micro-blogging site that allows its users to communicate by posting short updates known as “tweets” to their profiles and “following” each other’s tweets on their newsfeeds. Every Twitter user has a unique username, known as a Twitter Handle (such as @TrafficLawyer), which is prominently displayed on the user’s profile page and next to every tweet the user posts. Tweets are limited to 140 characters and often include links to other websites, articles, blog posts, or hashtags. Hashtags (symbolized by the # sign) allow users to search for tweets with specific subjects or phrases, such as #PersonalInjury or #Law.

Continue reading “Twitter Advertising”