There are a lot of online articles discussing the best plan of action for an email marketing campaign, but some marketing channels may not necessarily apply to the legal profession. In an effort to save you time, we’ve shared some tips on email marketing specific to the field of law.
Some have come to associate email marketing with spam, resulting in a poor view of the company or firm that sends the email. However, when certain tactics are implemented correctly, email marketing can be a means to provide useful and interesting content to current and prospective clients. This, in turn, will help you attract new clients while helping to retain current ones. Word of mouth is extremely important in the legal industry, and successful email marketing can be one way to increase referrals by keeping your name in front of clients and contacts with relevant, useful information.