Advertising Spotlight: NFL Football

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NFL football, the most popular sport in the United States, is set to begin in just a few short months. The 2014 NFL season will begin with preseason games starting on August 3rd and will kick off the regular season on September 4th. The Seattle Seahawks will try to become the first team since the New England Patriots in 2004 and 2005 to win back-to-back Super Bowl titles. Among the 31 teams who will try to prevent them from doing so are the local New York Giants and New York Jets. The Giants will look to make up for a disappointing season in which they finished 7-9, their first losing season since 2004. The Jets are in a rebuilding phase and were not expected to do well last season, but finished an impressive 8-8, a mark in which they will look to build upon this year.

NFL football typically receives higher ratings than any other sport in the United States, and with two local teams, the New York area is as passionate about the sport as anywhere in the country. Local law firms will have the opportunity to connect with the large viewing audience through television advertising spots from Cablevision.

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Where Should a Law Firm Spend Its Marketing Money

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Marketing is essential for the growth of any law firm. Even if your attorneys have impeccable reputations, without sufficient exposure, potential clients may never be aware of what your firm has to offer. Unfortunately, many small firms and solo practitioners do not have a large budget to spend on comprehensive marketing campaigns. Costly forms of marketing can be very effective in attracting new clients, but if the budget isn’t there, law firms can take advantage of alternative methods. Fortunately, there are many ways to attract new clients without breaking the bank. Even basic tools, such as a website, can help inform prospective clients about your practice areas and can convince them to request a consultation. Here are some more tips on where you should be spending your money when dealing with a tight marketing budget.

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