You might be thinking that direct mail is outdated and questioning why your firm should implement it as part of your marketing strategy.

Believe me when I tell you direct mail marketing is still an extremely effective way to reach prospective clients and capture their attention.

Did you know that in 2021 direct mail open rates can be as high as 90% compared to the average email marketing open rate of 18%. If these numbers aren’t enough proof, let’s dig into why direct mail isn’t dead.