Drawing upon John C. Zaher’s extensive experience in handling public information for government agencies, including a large district attorney’s office, the New York firm has developed a record of success in obtaining media coverage for its clients. However, the benefits of implementing a good public relations plan goes beyond obtaining press clips. An ongoing PR program can also serve as the foundation for creating excellent content for use on a law firm’s website and social media platforms, helping them to communicate with and nurture fans and followers, while also assisting with search engine optimization.