In today’s digital world, search engines such as Google, Bing and Yahoo! have become powerful tools that play a large role in the success or failure of many companies in various industries. Ranking high in search engine results can help a law firm gain new clients and strengthen their brand. When a law firm appears on the first page of search results for key terms, whether the consumer is actively searching for the firm or not, it can directly result in leads and sales. The consumer will start to recognize the firm’s name and build perceptions of the firm just by seeing their name at the top of the page. Having low results in search engine queries can hurt your law firm as much as good results can help. No matter the circumstances, all law firms should be on the first page for a certain term, such as their firm’s or attorneys’ names.
Search Engine Optimization (SEO) is the process of improving a website so that it appears higher in search engine results. Improving such results can be a lengthy process that requires much effort. In order to improve results, one needs to pay close attention to key performance indicators associated with SEO. Tools such as Google Analytics allow developers of a website to track metrics vital to a website’s SEO success. However, none of these statistics will help if one does not truly understand them. Below are nine metrics and terms that one needs to know in order to improve their SEO: Continue reading “9 SEO Metrics and Terms that Law Firms Need to Understand”
By John Zaher
Search engine optimization (SEO) is absolutely critical to modern marketing. With millions of new Web pages flooding the Internet every day, search engines are forced to sift through the clutter and develop a ranking system to prioritize websites. In the most basic sense, SEO is everything that helps your business get ranked higher and receive optimal exposure from these search engines. This is so important because your position on organic search engine results correlates with the number of leads generated by your website. For those who are new to SEO, this article will explain the most important factors that affect these rankings.
1. Content — Compelling content is perhaps the most important and influential factor of search engine optimization. Every Web page you create should contain unique content and keywords that are fresh and relevant to your area of law. Strong content is quickly picked up by the major search engines and pushed to the top of the search results. When writing your Web copy, see if you’ve answered the needs of your clients. What kind of content are they looking for? Depending on your area of law, you may offer guidebooks, downloads, a FAQ section, multimedia and other pages that are of value to your audience. It’s also important to ask yourself (even if your content meets the needs of your audience): What makes your website stand out from those of similar organizations? The more valuable and unique your website, the more traffic it will receive.
Continue reading “What You Need To Know About SEO”