You might be thinking that direct mail is outdated and questioning why your firm should implement it as part of your marketing strategy.

Believe me when I tell you direct mail marketing is still an extremely effective way to reach prospective clients and capture their attention.

Did you know that in 2021 direct mail open rates can be as high as 90% compared to the average email marketing open rate of 18%. If these numbers aren’t enough proof, let’s dig into why direct mail isn’t dead.   

Video is the latest tool to add to your law firm’s marketing toolbox.

Creating video content may seem like a big task, but don’t let it overwhelm you. Video is extremely effective in reaching potential clients.

Video content can help increase engagement on digital and social channels, educate an audience, and allow a firm to reach them with a new medium. By being both entertaining and visual, videos can help firms expand their client base and increase revenue. 

If you haven’t implemented mobile marketing yet, your competitors send their thanks.

According to Statistica.com, there are 290 million mobile users in the United States. That means more than 88% of Americans own smartphones and research shows that 70% of mobile searches elicit a reaction within an hour.

What are you waiting for? Check out these tips and let us build your mobile marketing strategy today!