Facebook’s Feed Change & How It Affects Business

On January 11, Facebook CEO Mark Zuckerberg announced that the social media site’s main goal will shift from finding relevant content for users to helping users have more meaningful social connections and interactions.

The change reflects an effort to improve the value of time spent on Facebook and the well-being of its users, according to Zuckerberg, who explained in a post that News Feed has shifted over the years from mainly personal content to mainly public content. “At its best, Facebook has always been about personal connections,” he wrote.

Continue reading “Facebook’s Feed Change & How It Affects Business”

“The Times” Is Changing: Study Shows Increasing Role of Social Media in News Delivery

Social Media Is Shifting News SourcesWhere do you get your news? If this question were asked forty or even twenty years ago, the most common responses would have included radio, television and good old-fashioned newspapers. But the Pew Research Center and the John S. and James L. Knight Foundation recently released a study on news and social media, and the findings reveal a significant demographic shift over the past few years.

Shifting News Sources

The big statistic revealed from this study is that 44% of American adults get their news via Facebook. Yes, 44% of all adult Americans stay informed through the world’s most popular social networking platform. This number represents two-thirds of all adult Facebook users, up from 47% of Facebook users in 2013.

Some other figures from this study are worth mentioning as well. The total percentage of American adults who get their news from any social media network (including Reddit, Twitter, YouTube, LinkedIn, Instagram, Tumblr, and more) is 62%, and almost two-thirds of those usually get it from just one social media network. For journalists and marketers alike, this represents a paradigm shift. While news consumers of a previous generation might have read the day’s headlines in the morning paper, heard additional news on the radio during their commute to work and returned home to catch the six o’clock news on TV, today’s consumers are increasingly likely to get their updates from just one source—most often Facebook. Today, information and advertising are still delivered on a screen, but the screen can be found more and more on consumers’ desks or in their hands rather than in their living rooms.

Shifting Attitudes

Another important statistic: Among Instagram, Facebook, and YouTube users who get their news online, about 60% report that they merely see the headlines while they’re doing other things online; only 40% specifically search the web for it. The Internet has made it easier than ever before for information and advertising to reach consumers wherever they are, even if they don’t intentionally seek it out.

It is impossible to predict whether social platforms will ever completely crowd out the “traditional” media of newspapers, radio, and TV. But in regard to marketing and public relations, organizations can gain valuable information about consumers’ shifting news sources from last month’s report. A thoughtful, relationship-driven approach to advertising is essential to navigating the complex avenues of social media successfully.

If you have questions about how best to promote your organization across social media, PR4Lawyers is happy to help. Don’t hesitate to contact us at 1-866-PR4LAWYERS or at johnzaher@pr4lawyers.com.

What Mobile-First Marketing Means for Your Firm

Last month, Google held its Performance Summit in San Francisco, California, where the search engine giant revealed a number of changes to Google’s AdWords and Analytics tools. Some of the highlights of Google’s summit include the development of “Promoted Pins” in Google Maps, changes in ad bidding and a new appearance for ads in search results. All of these developments reveal that Google is moving forward into the mobile-first era while continuing to handle trillions of searches every year.

Google announced that its Maps service will soon include a new generation of localized ads, as well as “promoted pins” featuring local businesses. They note, “Nearly one-third of all mobile searches are related to location,” revealing that “people’s online and offline worlds are colliding.” Since locally-based mobile searches are growing, this is a tremendous opportunity for organizations to integrate their advertisements into the stream of their followers’ lives and to show them that they are located nearby.

The changes to AdWords bidding will allow customization based on the platform of choice —desktop, tablet, or mobile. This alteration is driven by Google’s commitment to pursue a “mobile-first” approach to advertising. The increased customization capabilities for AdWords bidding will allow firms to optimize their marketing for whichever platform drives the greatest response and, ultimately, to reach clients more effectively.

Finally, the “mobile-first” approach to advertising has led Google to reformat the way search results appear to favor mobile platforms. This follows Google’s decision earlier this spring to remove right-hand ads from desktop search results. Expanded-text ads and new responsiveness features in mobile displays further contribute to the versatility and appeal of Google’s world-leading ads program.

Google has published some very helpful information about how mobile searches connect customers to physical businesses. Of course, Google’s search and advertising capabilities have revolutionized the face of marketing in the digital age, and its shift toward a “mobile-first” approach means they are continuing to have influence in this area. The call for professionals in this ever-changing media environment is clear: as Google notes, “accounting for mobile and designing for mobile-first are two very different things.” Mobile advertising and search capabilities offer a promising way to bridge the gap between cyberspace and physical space, as the content users see online pushes them to visit physical locations.

PR4Lawyers is a division of The Public Relations and Marketing Group, a Certified Google Partner dedicated to helping organizations and professionals drive clients to their firms through strategies like mobile-first marketing. If you are interested in any of the services we offer, please contact us at info@PR4Lawyers.com or 1-866-PR4Lawyers for a free consultation.

7 Ways to Deal With an Unresponsive Client

Man cutting telephone cord

By Angela Kambarian, President of Essential Communications (http://www.kambarian.com)

How do you deal with an unresponsive client? As you know, an overwhelming majority of business professionals encounter this problem, at least every now and then.

Let’s say you have an interesting idea for an upcoming project, or there is an urgent piece of information that needs your client’s approval. You shoot an email to a client. Nothing happens. You send a follow-up email. Nothing! You send another. The same result. You give your client a call. They appear to be unapologetic. They promise to take a look at your correspondence right away. But still nothing. Sounds familiar? Let me assure you this problem is surprisingly common. Yet so many entrepreneurs, business owners and even senior executives struggle to deal with it.

So, here are seven pointers to keep in mind if you are faced with an unresponsive client who won’t put his or her stamp of approval on your materials. Read More

Should You Choose a Custom Website or Template Website?

156813954-sWhen running a law firm, one of the most important branding and marketing strategies is your website. How can you decide if your firm is better off with a template or a custom-built website? First, think about the goals, budget, and scope of your campaign. For example, if the main objective is a quick, low-cost redesign or the creation of your first website, a template-based website could be beneficial for your firm.

However, while many firm owners create their own websites using templates through sites like FindLaw or LexisNexis, these templates may not fit into your overall marketing strategy or long-term budget. For example, you may set up a website that is functional for the time being, but you may later want to add features such as contact forms which may only be created for an extra fee, or not at all with the template have you chosen. Alternatively, the website may continue to function, but may be incompatible with key features of SEO or digital advertising campaigns. Therefore, plan ahead and make sure your website is not only effective for today, but for the next 2-5 years.

First Impressions

Your website is oftentimes the first point of contact with a client, and you want to make a good first impression. Consider that the average amount of time a viewer spends on a webpage is less than one minute. Therefore, you want to figure out how to quickly convert visitors. First, your website should look professional and should be carefully constructed to influence viewers to stay as long as possible. Continue reading “Should You Choose a Custom Website or Template Website?”

Smaller Law Firms Grab Big Slice of Corporate Legal Work

By Jennifer Smith, The Wall Street Journal

Companies that once regularly hired the pricey titans of the legal business are sending more work to smaller, cheaper firms—and not just for routine jobs.

Over the past three years, midsize law firms with 201-500 lawyers have nearly doubled their share of big-ticket litigation, to 41% from 22%, of the work that generates more than $1 million in legal bills, according to a new analysis set to be released Tuesday. Continue reading “Smaller Law Firms Grab Big Slice of Corporate Legal Work”