Marketing is easy to neglect in a busy law firm, especially when your attorneys are up to their ears in work. However, establishing a successful public relations strategy with outside help is often a key factor in developing long-term success. When considering hiring an outside public relations company, research will lead you to questions like:
- How do I know if my public relations work is working?
- Which method of marketing, traditional or digital, will give me the most bang for my buck?
- Can I track how many people view my ads?
- What is the difference between public relations, marketing, and advertising, anyway?