How to Market Yourself Using LinkedIn

LinkedIn is a great way to showcase your professional brand and identity as well as your accomplishments. Not only can your profile reflect your resume, but it can also inform your network of the work you are doing. Utilize LinkedIn to network with people in your field of work, draw potential clientele to your business, and expand your brand over the wide web of digital connections.

Presenting Yourself on LinkedIn

To begin, fill out your entire profile completely. Below are some factors to consider when developing your profile:

  • Make sure your profile picture is professional. If you’re marketing yourself to gain more clients for your business or firm, use your picture to demonstrate that you are an expert in the field and take your job seriously.
  • Your cover photo should be just as professional, but instead of a headshot, it should promote your work. Use this photo as a digital billboard for promoting your firm’s services. Let viewers know that your firm specializes in divorces, injury law, or another field of law as soon as they click on your profile.
  • Keep your bio short and to the point. Tell page visitors who you are, what you do, and why you love doing it. Make sure to show your passion for your career, this tells people you’re dedicated and committed to your position.
  • Showcase your job experience; add your current position and at least two previous positions. This illustrates growth in your career and shows that you have extensive experience in your field of work.
  • Add projects or volunteer work to display the things you’re passionate about in life. If someone can find you relatable, this may lead to more clientele.

Networking

There are three different types of connections: 1st, 2nd, and 3rd. Your 1st connections are people with whom you are already connected. This means you have either accepted their invitation to connect with you or vice versa. 2nd connections are those that are also 1st connections with one of your 1st connections. 3rd connections are people that are distantly connected to your network. For instance, they may be a 1st connection of one of your 2nd connections. The more connections you have, the more exposure and opportunities will become available to you.

Growing your network is important if you want to gain more clients and connections. Start by connecting with people you already know such as colleagues, previous people you have worked with or worked for, old schoolmates from college and even peers from high school. Join groups with alumni from your university, or if you were in a fraternity or sorority, connect with your fellow brothers and sisters.

Sharing on Your Newsfeed

When sharing posts and status updates on your newsfeed, be sure to sprinkle in any blogs or articles you have written. Articles created by you prove that you are extremely knowledgeable of the article’s topic and can increase your credibility on the subject matter. LinkedIn Publishing is great for generating articles, but another option would be to create a Medium account and write your articles through that site. Medium is a platform where thought leaders, CEOs, business leaders, and anyone really, can create a blog and share their stories and articles on Medium. You can post these articles on any form of social media including LinkedIn.

Another great way to increase visibility is to post any videos you may have of yourself giving a public speech at a conference or a similar event. There is no need to worry if you do not have any videos like this, regular articles and blog posts will suffice. Also feel free to share other people’s videos and posts that you resonate with to increase your presence on LinkedIn. Sharing other people’s articles and videos may help grow your network base as well.

Use LinkedIn’s tools to promote your business even further. Lastly, when it comes to marketing your firm or business, don’t forget the most important marketing tool is you.

PR4Lawyers is an experienced attorney marketing firm that has accomplished successful strategies for over a decade. For more information about our services, please call 1-866-PR4LAWYERS (866-774-5299) or fill out our online contact form.

 

 

Advertising with Facebook: An Excellent Way to Boost Your Reach

People are influenced by what they see online. Statistics show that nearly 900 million people log onto Facebook every day. According to one report, one-fifth of all Internet traffic in the United States occurs on Facebook, making it a very valuable method of communication. Traditional advertising doesn’t have the same impact it once did, and the lawyers and law firms who do not utilize social media advertising may be overlooked in favor of more tech-savvy practitioners.

Advertising on Facebook allows you to create a customized audience based on the unique demographics (age, income, relationship, work, job title), interests (“Liked Pages” or “Mentions” regarding specific topics) and behaviors (business purchases, financial purchases, shopping habits, traveling habits) that you want to target your product or service to. Facebook Ads can help you drive online traffic, promote your app, or raise brand awareness by allowing people to get directions to your store, view your video, download your app, or take an action on your website or Facebook page, such as downloading a guidebook or brochure or requesting a consultation. Facebook Ads have different creative options available. You can run your ad as a video, a “static” photo, or as a “carousel,” which contains multiple images that a user has the option to swipe through.

PR4Lawyers has been running several Facebook advertising campaigns for law firm clients, real estate, elder law and estate planning firms. Below, please find a case study for the Emmanuel Jacques Almosnino (EJA) law firm.

EJA Law Firm:

The agency also recently used Facebook Advertising to increase website traffic to an international law firm.

Using Facebook’s targeting capabilities, we were able to reach users between the ages of 21 – 65+ on Facebook who show an interest in the Caribbean island of St. Barth and also expressed behaviors indicating they are involved in travel, leisure, and real estate investments. PR4Lawyers digital advertising and graphics specialists created a static-photo Facebook Ad. Users were then directed to a landing page, which offers more information about the law firm and its services. Users could download a brochure or fill out a contact form in order to reach a representative.

The Facebook Advertising effort enabled the firm to reach more than 275,000 users and resulted in over 16,000 website clicks at an average cost of $0.09 per click. The ad started running in April 2016. Compared to the prior month, the firm saw a 1,235.61% increase in overall website sessions (205 – 2,738) and a 62,125.00% increase in website sessions via social referral (4 – 2,489). It also saw a 129,300% increase in page engagement (1 – 1,294 actions on page) and a 410,933% increase in total reach (4 – 24,662).

If you are interested in exploring a Facebook advertising campaign for your firm contact John Zaher at johnzaher@pr4lawyers.com or call 1-866-PR4LAWYERS.

5 Quick Tips to Grow Your Followers on Social Media

Social-Media-TreeAttorneys are increasingly turning to social media as a way to communicate with their prospective clients. But, as an attorney, growing your presence on social media can be tricky, especially if you are just starting your pages. Here are some tips on how you can make minimal changes to your social media platforms, and quickly receive an increased number of followers.

1. Be Consistent in Your Content

Your content is what your law firm will largely be known for on social media. Therefore, you want to maintain a clean and consistent image. Content should always be relevant to the type of legal services you provide. For example, you may feature new blog posts you have written, post relevant articles about cases in your area or briefly comment on largely publicized cases in your field of practice. Law firms may even choose to share news and events pertaining to the firm.

Once you find content that is appropriate for your firm, regularly post similar concepts on a rotating basis. This way, your followers know exactly what to expect on your social media pages, and others will begin to follow your pages as a reference for current events. You should also include a mix of updates on law and local news to keep your feed up-to-date with current information. Continue reading “5 Quick Tips to Grow Your Followers on Social Media”

Top 10 PR & Marketing Techniques For Law Firms

By John Zaher

PR and Marketing

The growth of the Internet has made it both tougher and easier to reach your potential clients. While it has increased competition by leveling the playing field, it has also provided a channel for marketing your services on a low-cost budget and reach many more people than was possible earlier. As these new marketing techniques proliferate, it is no longer enough for law firms to rely only on referrals or word-of-mouth publicity to earn new business. At PR4Lawyers, we recommend that our clients tap into a mix of both traditional and new marketing methods to promote themselves and their business.

This article outlines the PR4Lawyers Top 10 PR and Marketing techniques that will help law firms build their brand, demonstrate their expertise, and attract many more clients or a community of supporters.

Continue reading “Top 10 PR & Marketing Techniques For Law Firms”