What makes a law firm site successful? Most will say it’s optimization, some will say design, and a few will say usability. The answer is all three. Individuals are often shocked to learn that both design and usability play a substantial role in how a website ranks on search engines. When designing a website for your law firm, it is important to keep this in mind and not prioritize one of these aspects at the expense of the others.
Marketing is essential for the growth of any law firm. Even if your attorneys have impeccable reputations, without sufficient exposure, potential clients may never be aware of what your firm has to offer. Unfortunately, many small firms and solo practitioners do not have a large budget to spend on comprehensive marketing campaigns. Costly forms of marketing can be very effective in attracting new clients, but if the budget isn’t there, law firms can take advantage of alternative methods. Fortunately, there are many ways to attract new clients without breaking the bank. Even basic tools, such as a website, can help inform prospective clients about your practice areas and can convince them to request a consultation. Here are some more tips on where you should be spending your money when dealing with a tight marketing budget.
The internet is now the main way for law firms to gain exposure. It’s an easy and fast way to get found, communicate with clients, and bring in new business. This is your first impression—make it count! When developing or maintaining a website, there are quite a few factors to consider since websites can easily help or harm a brand. What should the site include? How can I maximize the return on my investment? These are all questions that can be answered by considering a few important factors to gain traffic and build your reputation.
The domain name is the primary way to brand your site. This is what will be typed in the search bar to locate your site. Using a .com domain is best because of its popularity — many individuals believe that .net sites are less reputable.
You want your web address to be simple, but including a keyword can help SEO (ex. www.longislanddivorcelawyer.com). Something long and difficult to remember may result in loss of visitors to your site. We recommend using your firm’s name or a keyword-based description.
According to a study by Nielsen Media Research, mobile Internet usage is growing at a rate of 30 percent each year. With more people surfing the Web using their smartphones, businesses and law firms must recognize the need for their websites to be compatible with these devices. By creating a separate site for mobile users, you are enabling them to experience faster browsing speeds, easy navigation and an overall improved user experience. Having a mobile website can also provide strong search engine optimization (SEO) benefits since it will boost your rankings on mobile-friendly search engines, such as Google and Yahoo. This article will explain why your law firm needs a mobile website, what your mobile website should look like and how you can convert your existing website into a mobile site.
Why Does Your Firm Need a Mobile Website? — With the variety of mobile devices to choose from, such as iPhones, iPads and Androids, the mobile Web is rapidly replacing traditional desktop browsers. As an increasing amount of people use smart phones to browse websites, law firms should not hesitate to reach this important mobile audience. Often, potential clients do not realize they will need an attorney until something unexpected happens (a car accident, an injury, etc.), and some of them may try to find one right away with the ease of their smartphone.
More attorneys are using advertising to expand their practice in the face of increased competition in the legal profession. Additionally, there is now heavy emphasis on online attorney marketing, challenging attorneys to find effective marketing tools that allow customers to find their firm over others. This article provides you with the PR4Lawyers top tips and techniques for attorneys to market through the Web, including through their website, SEO, directories, and PPC advertising.
Since the website is one of the first impressions people will get of the firm, it’s important to develop a professional website. When planning on a design, determine the message you want your website to communicate about the firm, the audience you are trying to reach with it, and your budget. A strong site could include the following sample elements:
Areas of practice
Frequently asked questions/requests for more information
Calendar of events
Resources and related links pages
Question of the week/submit questions
Multimedia and video
Flash video is nice, but not search engine-friendly
The growth of the Internet has made it both tougher and easier to reach your potential clients. While it has increased competition by leveling the playing field, it has also provided a channel for marketing your services on a low-cost budget and reach many more people than was possible earlier. As these new marketing techniques proliferate, it is no longer enough for law firms to rely only on referrals or word-of-mouth publicity to earn new business. At PR4Lawyers, we recommend that our clients tap into a mix of both traditional and new marketing methods to promote themselves and their business.
This article outlines the PR4Lawyers Top 10 PR and Marketing techniques that will help law firms build their brand, demonstrate their expertise, and attract many more clients or a community of supporters.