How to Market Yourself Using LinkedIn

LinkedIn is a great way to showcase your professional brand and identity as well as your accomplishments. Not only can your profile reflect your resume, but it can also inform your network of the work you are doing. Utilize LinkedIn to network with people in your field of work, draw potential clientele to your business, and expand your brand over the wide web of digital connections.

Presenting Yourself on LinkedIn

To begin, fill out your entire profile completely. Below are some factors to consider when developing your profile:

  • Make sure your profile picture is professional. If you’re marketing yourself to gain more clients for your business or firm, use your picture to demonstrate that you are an expert in the field and take your job seriously.
  • Your cover photo should be just as professional, but instead of a headshot, it should promote your work. Use this photo as a digital billboard for promoting your firm’s services. Let viewers know that your firm specializes in divorces, injury law, or another field of law as soon as they click on your profile.
  • Keep your bio short and to the point. Tell page visitors who you are, what you do, and why you love doing it. Make sure to show your passion for your career, this tells people you’re dedicated and committed to your position.
  • Showcase your job experience; add your current position and at least two previous positions. This illustrates growth in your career and shows that you have extensive experience in your field of work.
  • Add projects or volunteer work to display the things you’re passionate about in life. If someone can find you relatable, this may lead to more clientele.

Networking

There are three different types of connections: 1st, 2nd, and 3rd. Your 1st connections are people with whom you are already connected. This means you have either accepted their invitation to connect with you or vice versa. 2nd connections are those that are also 1st connections with one of your 1st connections. 3rd connections are people that are distantly connected to your network. For instance, they may be a 1st connection of one of your 2nd connections. The more connections you have, the more exposure and opportunities will become available to you.

Growing your network is important if you want to gain more clients and connections. Start by connecting with people you already know such as colleagues, previous people you have worked with or worked for, old schoolmates from college and even peers from high school. Join groups with alumni from your university, or if you were in a fraternity or sorority, connect with your fellow brothers and sisters.

Sharing on Your Newsfeed

When sharing posts and status updates on your newsfeed, be sure to sprinkle in any blogs or articles you have written. Articles created by you prove that you are extremely knowledgeable of the article’s topic and can increase your credibility on the subject matter. LinkedIn Publishing is great for generating articles, but another option would be to create a Medium account and write your articles through that site. Medium is a platform where thought leaders, CEOs, business leaders, and anyone really, can create a blog and share their stories and articles on Medium. You can post these articles on any form of social media including LinkedIn.

Another great way to increase visibility is to post any videos you may have of yourself giving a public speech at a conference or a similar event. There is no need to worry if you do not have any videos like this, regular articles and blog posts will suffice. Also feel free to share other people’s videos and posts that you resonate with to increase your presence on LinkedIn. Sharing other people’s articles and videos may help grow your network base as well.

Use LinkedIn’s tools to promote your business even further. Lastly, when it comes to marketing your firm or business, don’t forget the most important marketing tool is you.

PR4Lawyers is an experienced attorney marketing firm that has accomplished successful strategies for over a decade. For more information about our services, please call 1-866-PR4LAWYERS (866-774-5299) or fill out our online contact form.

 

 

Is Television Commercial Advertising Still Worth It?

With the rise of streaming sites such as Netflix, Roku, and Sling, do people even watch cable television anymore? The answer – yes.

Earlier this year, CNBC took a survey consisting of 801 Americans throughout the United States to find out just how many people still have cable television and actually watch it as well. Out of this group, 30 percent of people stated they only have cable or satellite TV and 36 percent said they have both cable and streaming services. That means 66 percent of the people still have cable television and have the potential to see your ad.

Streaming vs. Television

Even though the number of people watching TV is still large, there’s no denying that streaming services are becoming extremely popular especially among the younger generations. Streaming services are often a cheaper option than regular cable or satellite TV. This allows people to sit for hours upon hours binge-watching their favorite shows at their leisure. Whereas, regular TV tends to cost more and has a programmed schedule.

However, programmed schedules are valuable to those looking to advertise their firm or company on TV especially when it comes to a high-profile event, such as the Super Bowl, or a show airing at a specific date and time. For example, one of the most popular shows Americans watch these days is This Is Us on NBC. Securing an advertising spot on NBC Tuesday nights from 9p.m. to 10p.m. Eastern Standard Time could allow you to reach millions of viewers across the nation while they’re enjoying This Is Us. Many cable channel programs also command large audiences, such as TLC, Bravo, HGTV, and others.

Forbes even stated, “Television advertising revenue was up 7.1% in January 2018, according to the latest stats from the Standard Media Index.”

Besides the potential numbers of viewers, think about the effect being on TV has to large audiences. We instantly attribute a company being on TV with having a distinct and respectable status. Just seeing your advertisement on television can impact viewers to see your business in a prestigious light. Not only will your ad boost your fame, it will portray your business as credible.

So, don’t be blind to the steady influence of TV advertising in this digital age, it may be just the advertisement your company needs to be seen.

For more information please visit www.pr4lawyers.com.

PR4Lawyers is an experienced attorney marketing firm that has accomplished successful strategies for over a decade. For more information about our services, please call 1-866-PR4LAWYERS (866-774-5299) or fill out our online contact form.

Advertising Spotlight: NFL Football

TNF MNF

NFL football, the most popular sport in the United States, is set to begin in just a few short months. The 2014 NFL season will begin with preseason games starting on August 3rd and will kick off the regular season on September 4th. The Seattle Seahawks will try to become the first team since the New England Patriots in 2004 and 2005 to win back-to-back Super Bowl titles. Among the 31 teams who will try to prevent them from doing so are the local New York Giants and New York Jets. The Giants will look to make up for a disappointing season in which they finished 7-9, their first losing season since 2004. The Jets are in a rebuilding phase and were not expected to do well last season, but finished an impressive 8-8, a mark in which they will look to build upon this year.

NFL football typically receives higher ratings than any other sport in the United States, and with two local teams, the New York area is as passionate about the sport as anywhere in the country. Local law firms will have the opportunity to connect with the large viewing audience through television advertising spots from Cablevision.

Continue reading “Advertising Spotlight: NFL Football”

On or Off Site: Video Production for Every Law Firm

Video Production for lawyers

Video advertising, such as television commercials, is one of the most effective ways to spread your firm’s message to a wide audience. Most often, videos are spread through a law firm’s website, video sharing sites like YouTube, or on TV. Professional video production usually comes in two forms: on-site and off-site. This article will provide an overview of the differences between on-site and off-site video production, as well as the benefits and disadvantages of each.

 

Onsite video production

The biggest benefit of on-site video production is its contribution to your overall branding efforts. On-site videos are produced at the law firm’s offices, at a courthouse, or at a press conference, giving exposure to the firm’s staff and locations, which helps potential clients feel more comfortable with a firm or practice.

 

Often, partners at the firm will be featured in the video to provide a personal message or present themselves as the spokespeople for the firm. Other times, on-site videos include testimonials from actual clients or actor portrayals of clients. On-site video production may include the voices of actual staff and clients, actors, voiceovers, or any combination of the above. These “real” audio and visual elements allow potential consumers to not only learn about your practice areas, but also create an emotional connection between individual consumers and the firm (this can turn cold leads into warm leads every time a video is viewed).

 

Although filming is done on-site, most of the editing is done off-site. Off-site, producers will cut, edit, and compile the footage taken at the firm’s location. Producers also add text, graphics, and other design features to give the video a more professional appearance. In most cases, commercials and promotional videos will end with a graphic showing the firm name, location, contact information, and logo, but some videos will also include background music or sound effects. Off-site additions, particularly the graphics, constantly show the firm’s contact information throughout the video and reinforce consumer knowledge of the practice. If a video includes a jingle or an original song, consumers are also more likely to remember the firm.

 

Because of its customization, on-site video production is more time-consuming and more expensive than off-site production, especially if actors and production crews are involved. Filming alone can take several hours, and editing can take even longer. However, with on-site production, you can film and produce exactly what you want and play an active role in crafting your message.

 

Off-site video production

The greatest advantage of off-site video production is the cost-effective nature of off-site video campaigns. They can be less expensive than their on-site counterparts, and can be just as effective. Off-site videos can be produced anywhere and anytime, without the need for an on-site visit, production crew, or actors. Off-site video production relies most heavily on stock footage and stock images purchased from a reputable database. These stock images offer a wide variety of scenes that may be difficult to recreate on-site. Off-site videos often use more text-based graphics throughout the video and use voiceovers for the audio. Consistent graphics and design should still appear throughout the video as they strengthen your brand in the minds of consumers.  However, unlike on-site videos, you will not be able to incorporate panoramic shots of your facilities or client testimonials.

 

If you are looking for a faster turnaround on a video project, off-site video is likely the better option. Stock footage usually requires less editing than raw footage taken on-site, and the editing process can be faster as a result. Otherwise, the editing process for off-site videos is similar to on-site videos because the producer must compile the footage, audio, and graphics into one video. As with on-site videos, graphics with the firm’s contact information remains on-screen throughout the video, ensuring that potential customers are always aware of the firm’s location, services, website, and phone number.

 

The main disadvantage of off-site production is that footage for the video is generic rather than custom-made, and it can be difficult to include staff, customers and facilities. Luckily, there are many resources and databases available to find the perfect clip and you can easily compare different types of footage.

 

Depending on your firm’s needs, on-site video production may prove more useful, or off-site video production may generate similar results at a much lower cost. If you are interested in video production or have any questions about your advertising strategy, contact John Zaher at 1-866-PR4Lawyers or at johnzaher@theprmg.com.