Marketing is essential for the growth of any law firm. Even if your attorneys have impeccable reputations, without sufficient exposure, potential clients may never be aware of what your firm has to offer. Unfortunately, many small firms and solo practitioners do not have a large budget to spend on comprehensive marketing campaigns. Costly forms of marketing can be very effective in attracting new clients, but if the budget isn’t there, law firms can take advantage of alternative methods. Fortunately, there are many ways to attract new clients without breaking the bank. Even basic tools, such as a website, can help inform prospective clients about your practice areas and can convince them to request a consultation. Here are some more tips on where you should be spending your money when dealing with a tight marketing budget.
Continue reading “Where Should a Law Firm Spend Its Marketing Money”