By John Zaher
More attorneys are using advertising to expand their practice in the face of increased competition in the legal profession. Additionally, there is now heavy emphasis on online attorney marketing, challenging attorneys to find effective marketing tools that allow customers to find their firm over others. This article provides you with the PR4Lawyers top tips and techniques for attorneys to market through the Web, including through their website, SEO, directories, and PPC advertising.
Since the website is one of the first impressions people will get of the firm, it’s important to develop a professional website. When planning on a design, determine the message you want your website to communicate about the firm, the audience you are trying to reach with it, and your budget. A strong site could include the following sample elements:
- Home/Introduction
- Firm overview
- Areas of practice
- Frequently asked questions/requests for more information
- Client lists
- Client testimonials
- Publications page
- Attorneys
- News
- Calendar of events
- Photo gallery
- Resources and related links pages
- Question of the week/submit questions
- Multimedia and video
- Flash video is nice, but not search engine-friendly
- Firm overviews
- Practice overviews
