By John Zaher
The growth of the Internet has made it both tougher and easier to reach your potential clients. While it has increased competition by leveling the playing field, it has also provided a channel for marketing your services on a low-cost budget and reach many more people than was possible earlier. As these new marketing techniques proliferate, it is no longer enough for law firms to rely only on referrals or word-of-mouth publicity to earn new business. At PR4Lawyers, we recommend that our clients tap into a mix of both traditional and new marketing methods to promote themselves and their business.
This article outlines the PR4Lawyers Top 10 PR and Marketing techniques that will help law firms build their brand, demonstrate their expertise, and attract many more clients or a community of supporters.