5 Blogging Mistakes and How to Fix Them

By John Zaher

Blogging

 

Anyone can create a blog but at the end of the day, the question is whether or not your blog is getting results and generating leads for your law firm. If the answer is no, you may be committing one of the following blogging sins. This article will provide an overview of five common mistakes businesses and law firms make when blogging, including not understanding their target audience, not providing any contact information, inconsistent updating, bad writing and not including multimedia.

 

1. Not Understanding Your Target Audience — One of the most common blogging mistakes is when a firm doesn’t understand the needs of its audience. The key to successful blogging is focusing every post on what your prospective clients would find most valuable or interesting. Readers are looking for information and news that can directly benefit them. Readers are also looking for personality, and blogs (whether ghost-written or written by the attorney) should be professional, but with a personal voice. Law firms should place an emphasis on creating interesting, helpful and engaging content rather than pure self-promotion.

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Making the Most of Your Law Blog

By John Zaher

Word Cloud 3

In 2008, the University of Massachusetts Dartmouth Center for Marketing Research conducted a study, which established that fast-growing small businesses are adopting social media at a faster rate than larger corporations. This may largely be due to the fact that for small businesses, such as law firms, social media and blogs can be a useful communications channel, allowing them to directly engage in a conversation with their clients and obtain feedback. Beginning with this issue, PR4Lawyers will be writing a series of articles that provide in-depth information and tips that can help you understand and utilize social media and blogs effectively for your law firm.  If you have read or at least heard of blogs but don’t exactly understand how they can help promote your business or how they may fit into your overall marketing and communication plan, read on for our first article on blogs.

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Attorney Marketing and the Web

By John Zaher

Web Marketing

 

More attorneys are using advertising to expand their practice in the face of increased competition in the legal profession. Additionally, there is now heavy emphasis on online attorney marketing, challenging attorneys to find effective marketing tools that allow customers to find their firm over others. This article provides you with the PR4Lawyers top tips and techniques for attorneys to market through the Web, including through their website, SEO, directories, and PPC advertising.

 

Website

Since the website is one of the first impressions people will get of the firm, it’s important to develop a professional website. When planning on a design, determine the message you want your website to communicate about the firm, the audience you are trying to reach with it, and your budget. A strong site could include the following sample elements:

  • Home/Introduction
  • Firm overview
  • Areas of practice
  • Frequently asked questions/requests for more information
  • Client lists
  • Client testimonials
  • Publications page
  • Attorneys
  • News
  • Calendar of events
  • Photo gallery
  • Resources and related links pages
  • Question of the week/submit questions
  • Multimedia and video
    • Flash video is nice, but not search engine-friendly
    • Firm overviews
    • Practice overviews

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