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A Quick Overview of Facebook Graph Search

By John Zaher

Introducing Facebook Graph Search

 

In 2013, Facebook introduced Graph Search, a feature that combines characteristics of a search engine with an individual’s social network for personalized search results. With dual emphasis on online searching and social networking, Graph Search presents an opportunity for law firms to improve their social media strategies and better understand their target audience, while increasing visibility and attracting new clients.

Finding Your Clients

Unlike a regular search engine, Facebook Graph Search gives firms valuable insights into their target audience’s demographic information and interests. Facebook offers criteria to narrow down results from its one billion users to the specific audience your firm will target. For instance, a traffic lawyer in New York City can search specifically for “People in New York City who like cars,” or an immigration law firm can search for “People in Connecticut who are from Costa Rica.” The results can also reveal characteristics about a client base (Do more men or women like cars? Are most people in Connecticut who are from Costa Rica younger or older?), which your firm can use to tailor services and marketing strategies to a target market.

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Making the Most of Your Law Blog

By John Zaher

Word Cloud 3

In 2008, the University of Massachusetts Dartmouth Center for Marketing Research conducted a study, which established that fast-growing small businesses are adopting social media at a faster rate than larger corporations. This may largely be due to the fact that for small businesses, such as law firms, social media and blogs can be a useful communications channel, allowing them to directly engage in a conversation with their clients and obtain feedback. Beginning with this issue, PR4Lawyers will be writing a series of articles that provide in-depth information and tips that can help you understand and utilize social media and blogs effectively for your law firm.  If you have read or at least heard of blogs but don’t exactly understand how they can help promote your business or how they may fit into your overall marketing and communication plan, read on for our first article on blogs.

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Attorney Marketing and the Web

By John Zaher

Web Marketing

 

More attorneys are using advertising to expand their practice in the face of increased competition in the legal profession. Additionally, there is now heavy emphasis on online attorney marketing, challenging attorneys to find effective marketing tools that allow customers to find their firm over others. This article provides you with the PR4Lawyers top tips and techniques for attorneys to market through the Web, including through their website, SEO, directories, and PPC advertising.

 

Website

Since the website is one of the first impressions people will get of the firm, it’s important to develop a professional website. When planning on a design, determine the message you want your website to communicate about the firm, the audience you are trying to reach with it, and your budget. A strong site could include the following sample elements:

  • Home/Introduction
  • Firm overview
  • Areas of practice
  • Frequently asked questions/requests for more information
  • Client lists
  • Client testimonials
  • Publications page
  • Attorneys
  • News
  • Calendar of events
  • Photo gallery
  • Resources and related links pages
  • Question of the week/submit questions
  • Multimedia and video
    • Flash video is nice, but not search engine-friendly
    • Firm overviews
    • Practice overviews

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Top 10 PR & Marketing Techniques For Law Firms

By John Zaher

PR and Marketing

The growth of the Internet has made it both tougher and easier to reach your potential clients. While it has increased competition by leveling the playing field, it has also provided a channel for marketing your services on a low-cost budget and reach many more people than was possible earlier. As these new marketing techniques proliferate, it is no longer enough for law firms to rely only on referrals or word-of-mouth publicity to earn new business. At PR4Lawyers, we recommend that our clients tap into a mix of both traditional and new marketing methods to promote themselves and their business.

This article outlines the PR4Lawyers Top 10 PR and Marketing techniques that will help law firms build their brand, demonstrate their expertise, and attract many more clients or a community of supporters.

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For more information about our services or to find out how we can help you attain your marketing goals, click here to email us, or call:
Toll Free: 866-PR4LAWYERS .: Phone: 631-207-1057

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