Brad Swezey, the Vice President of PR4Lawyers joins host Kory Underdown of Solo de Facto to discuss marketing strategies. It can be difficult to gain traction when you are a small business. Brad is here to provide solos and small law firms with ways to successfully market your business.
There’s no real mystery as to why search engines reward more, better and newer content. A search engine thrives by giving its users the best, most relevant information in response to search queries.
Where do you get your news? If this question were asked forty or even twenty years ago, the most common responses would have included radio, television and good old-fashioned newspapers. But the Pew Research Center and the John S. and James L. Knight Foundation recently released a study on news and social media, and the findings reveal a significant demographic shift over the past few years.
Some other figures from this study are worth mentioning as well. The total percentage of American adults who get their news from any social media network (including Reddit, Twitter, YouTube, LinkedIn, Instagram, Tumblr, and more) is 62%, and almost two-thirds of those usually get it from just one social media network. For journalists and marketers alike, this represents a paradigm shift. While news consumers of a previous generation might have read the day’s headlines in the morning paper, heard additional news on the radio during their commute to work and returned home to catch the six o’clock news on TV, today’s consumers are increasingly likely to get their updates from just one source—most often Facebook. Today, information and advertising are still delivered on a screen, but the screen can be found more and more on consumers’ desks or in their hands rather than in their living rooms.
Shifting Attitudes
Another important statistic: Among Instagram, Facebook, and YouTube users who get their news online, about 60% report that they merely see the headlines while they’re doing other things online; only 40% specifically search the web for it. The Internet has made it easier than ever before for information and advertising to reach consumers wherever they are, even if they don’t intentionally seek it out.
It is impossible to predict whether social platforms will ever completely crowd out the “traditional” media of newspapers, radio, and TV. But in regard to marketing and public relations, organizations can gain valuable information about consumers’ shifting news sources from last month’s report. A thoughtful, relationship-driven approach to advertising is essential to navigating the complex avenues of social media successfully.
If you have questions about how best to promote your organization across social media, PR4Lawyers is happy to help. Don’t hesitate to contact us at 1-866-PR4LAWYERS or at johnzaher@pr4lawyers.com.
Most attorneys include a blog on their website as a great way to entice current and prospective clients to visit your website and to read what you have to say. In order to make your firm’s blog as successful as possible, it is important to understand a few key best practices so you can ensure you get the best possible results.
Content Quality
When writing or reviewing your blog posts, think about your audience: are you writing for prospects or are you writing for referrals? Your answer will dictate whether your blog posts should be more informative and written in an easily comprehensible language or legally written to appeal to other lawyers and law journals. Also, keep in mind that the more useful your content’s information is, the more likely your blog will convince readers to call your firm. No matter what the topic is that you’re writing about, the primary objective should always be to write a useful, informative and timely post. For example, if you are a traffic law attorney and there is a new speed limit going into effect in your neighborhood, it would be better to post this information sooner rather than later, making your firm the most informative.
For more information about our services or to find out how we can help you attain your marketing goals, click here to email us, or call: Toll Free: 866-PR4LAWYERS .: Phone: 631-207-1057
