By John Zaher
The internet is now the main way for law firms to gain exposure. It’s an easy and fast way to get found, communicate with clients, and bring in new business. This is your first impression—make it count! When developing or maintaining a website, there are quite a few factors to consider since websites can easily help or harm a brand. What should the site include? How can I maximize the return on my investment? These are all questions that can be answered by considering a few important factors to gain traffic and build your reputation.
The domain name is the primary way to brand your site. This is what will be typed in the search bar to locate your site. Using a .com domain is best because of its popularity — many individuals believe that .net sites are less reputable.
You want your web address to be simple, but including a keyword can help SEO (ex. www.longislanddivorcelawyer.com). Something long and difficult to remember may result in loss of visitors to your site. We recommend using your firm’s name or a keyword-based description.