With the popularity of digital marketing, direct mail marketing may not be a part of your marketing strategy. Though people use their phones and computer screens more and more, direct mail campaigns are not the dinosaur you think they are. Like digital marketing, it is paramount that you target your ideal audience in your direct mail campaigns. Let’s dive into what is important in your new, modern direct mail campaign.
Have no fear…we are going to stay on planet Earth. The A.L.I.E.N. concept is not as foreign as you may think. In fact, you may already incorporate some of these. Good branding means good business. A.L.I.E.N. are all important components for your overall brand. Let’s break it down.
Digital marketing gives law firms the ability to reach potential clients and transform your reach compared to using traditional marketing. In order to generate organic traffic and generate leads, you need to know how potential clients are finding you. Use this toolbox to build your foundation and set yourself up for digital success.