Marketing is easy to neglect in a busy law firm, especially when your attorneys are up to their ears in work. However, establishing a successful public relations strategy with outside help is often a key factor in developing long-term success. When considering hiring an outside public relations company, research will lead you to questions like:
- How do I know if my public relations work is working?
- Which method of marketing, traditional or digital, will give me the most bang for my buck?
- Can I track how many people view my ads?
- What is the difference between public relations, marketing, and advertising, anyway?
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The Yellow Pages is no longer potential clients’ go-to when selecting an attorney to represent them. Instead, most Americans prefer to do research online, comparing and contrasting different firms before deciding with whom to initiate contact. Because of this fact, it is crucial for law firms to not only have a web presence in general, but to have a web presence that sets them apart.
Continue reading “Stand Out with a Premium Website”
On January 11, Facebook CEO Mark Zuckerberg announced that the social media site’s main goal will shift from finding relevant content for users to helping users have more meaningful social connections and interactions.
The change reflects an effort to improve the value of time spent on Facebook and the well-being of its users, according to Zuckerberg, who explained in a post that News Feed has shifted over the years from mainly personal content to mainly public content. “At its best, Facebook has always been about personal connections,” he wrote.
Continue reading “Facebook’s Feed Change & How It Affects Business”
Earlier this year, Google added insight reports, tailored actionable buttons (think take-out ordering or hotel reservation booking) and bulk upload spreadsheet functions to its Google My Business features. Though all are especially helpful to restaurants, the latter is a great tool for businesses with more than one location (and, thus, more than one listing on Google) as it enables page owners to collect information for all locations to one central location. For results-driven business owners, the addition of insight reports means they will have greater access to digital marketing analytics, while the other changes make it easier for customers viewing a profile to take action directly from the listing.
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There are a lot of online articles discussing the best plan of action for an email marketing campaign, but some marketing channels may not necessarily apply to the legal profession. In an effort to save you time, we’ve shared some tips on email marketing specific to the field of law.
Some have come to associate email marketing with spam, resulting in a poor view of the company or firm that sends the email. However, when certain tactics are implemented correctly, email marketing can be a means to provide useful and interesting content to current and prospective clients. This, in turn, will help you attract new clients while helping to retain current ones. Word of mouth is extremely important in the legal industry, and successful email marketing can be one way to increase referrals by keeping your name in front of clients and contacts with relevant, useful information.
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What makes a law firm site successful? Most will say it’s optimization, some will say design, and a few will say usability. The answer is all three. Individuals are often shocked to learn that both design and usability play a substantial role in how a website ranks on search engines. When designing a website for your law firm, it is important to keep this in mind and not prioritize one of these aspects at the expense of the others.
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There is only one way to avoid criticism: do nothing, say nothing, and be nothing. – Aristotle
Client feedback is essential to the growth and sustainability of any business, including law firms. Today, there are more outlets than ever for clients to provide feedback about their experience with a law firm and its attorneys. Yelp, Google My Business, and Facebook are some of the most well-known platforms and are very accessible to clients to post reviews. But what happens when a client decides to share their negative experience about the firm or its lawyers on one or more of these public forums?
Continue reading “The Good, The Bad, The Ugly: How to Effectively Deal with Negative Reviews”
The NCAA Division I men’s basketball tournament, appropriately named March Madness, gets the ball rolling on March 14-15, 2017. According to the International Business Times, 2016’s championship game between North Carolina and Villanova clocked in around 22.3 million viewers.
This year, Turner Networks will continue to share NCAA Tournament coverage with CBS, TBS, TNT, and TruTV. A total of 43 games will air on cable channels, including exclusive coverage of the Play-In Round and 24 games in the First Round, as well as coverage all the way through the Regional Finals (Elite 8).
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As of the third quarter of 2016, Facebook boasts 1.49 billion monthly active users and, during this time, 1.18 billion active users visited the social media network on a daily basis, according to Statista. Facebook is the largest social media platform in the world, which means it should be an integral part of any law firm or solo practitioner’s advertising strategy, as it allows you to connect with clients or prospects in a way not seen with traditional advertising strategies.
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1.) Search Engines Love Content
If you want search engines to pay attention to your site, the more quality content, the better. Moz.com — a leading resource on effective search engine optimization (SEO) — consistently found that content quality and quantity are among the highest determinants of search engine rankings.
There’s no real mystery as to why search engines reward more, better and newer content. A search engine thrives by giving its users the best, most relevant information in response to search queries.
Continue reading “Top 5 Reasons Attorneys Should Blog”