Over the past month, businesses, law firms and schools have experienced a major change in their work environments. Now, attorneys and staff are connecting online through Zoom, the popular video conferencing platform. Taking these calls at home also places the pressure of finding a clean, at-home space to chat in! In order to solve this issue, there is a feature which remote workers can use to make working with colleagues more fun: Zoom Backgrounds.

Now, you may not have heard about this feature, and you may be wondering, what it is and what it does. We are here to answer all of your questions.

1. What is a Zoom Background?

On the platform Zoom, there is a Virtual Background feature which allows the user to display an image or video as their background during a Zoom meeting. Examples include more professional options such as your firm’s logo, an office space, a solid color background; or more playful options, such as the beach, a city, or your favorite destination spot!

2. How Do I Create a Zoom Background?

There are multiple ways to create a Zoom background, such as Photoshop or using a JPG image of your own. At PR4Lawyers, we are here to assist you in your Zoom background needs! For more information and to submit your Zoom background requests, you can contact John Zaher at JohnZaher@PR4Lawyers.com or call (631) 207-1057.

3. How Do I Change My Zoom Background?

As mentioned previously, there is a Virtual Background feature on the Zoom platform. Once inside the platform, you can access this option through your settings. All you would need to do is navigate to this option and select the “plus” sign to upload your image.

4. What is The Purpose of a Zoom Background? 

Not only are Zoom backgrounds a creative way to make the most out of working from home, during the COVID-19 situation, but it also provides you with the opportunity to maintain professionalism while connecting with your attorneys and staff or clients. In a few years, you and your colleagues will be looking back on this moment when you all bonded over the backgrounds on your Zoom call!

As a reminder, our team at PR4Lawyers is happy to assist you with your virtual needs. Do not hesitate to contact us to learn more. We look forward to hearing from you!

 

Part 3 of a 3 part series

Now that you have learned why you should host a webinar and what you should consider when choosing a webinar platform, it is important to ensure you are taking effective steps in promoting your webinar.

Prior to promoting your webinar, consider who your target audience is. Once you have determined who you are seeking to reach, you can begin developing a digital marketing strategy to generate registration on your upcoming webinar.

Below include a few steps you can take to share your webinar to your target audience:

1. Social Media Advertising
   • Facebook, Instagram, and LinkedIn
2. Email Marketing
   • Introducing the webinar, reminding recipients of the webinar, and following up to thank them for attending
3. Static Social Media Posts
   • Graphic to promote the webinar
   • Video “Teaser” to highlight the webinar topics
4. Updating Your Website to Promote the Webinar
   • Website Calendar
   • Hello Bar
   • Website Pop Ups
5. Adding the Webinar Landing Page to Your Email Signature
6. Writing a Blog to Promote your Webinar
7. Encouraging Employees to Share the Webinar with Family and Friends

Efficiently planning, launching, and promoting a webinar takes time and it is easy to forget essential steps. If you are interested in hosting a webinar and would like to ease the process, our experiences staff is here to assist you. For more information, please contact johnzaher@theprmg.com or call 631-207-1057 Ext. 107.