1.) Search Engines Love Content
If you want search engines to pay attention to your site, the more quality content, the better. Moz.com — a leading resource on effective search engine optimization (SEO) — consistently found that content quality and quantity are among the highest determinants of search engine rankings.
There’s no real mystery as to why search engines reward more, better and newer content. A search engine thrives by giving its users the best, most relevant information in response to search queries.