The New Year is upon us and many firms are making resolutions for 2014. Including a marketing resolution for your law firm can help it receive the recognition and attention that it deserves. Marketing allows the public to identify what your firm has to offer, increases brand awareness, name recognition, and referrals, thereby attracting more customers.

Below are six strategies to consider when creating your firm’s New Year’s resolutions:

1. What services does your firm need? –Each firm can benefit from different types of marketing programs. Your firm may need assistance with advertising, graphic and web design, video production, public relations, and/or the creation of a new marketing plan. Consider using a brainstorm session with your employees to decide which areas of your practice needs improvement and why. Continue reading “Strategies for Sticking to Your 2014 Law Firm Marketing Resolutions”