Web and social media websites have become increasingly important to marketing a law firm successfully. The rise of countless Web and social media tools has given marketers new, cost-effective ways to communicate with clients and prospects. The goal of your law firm’s Web presence should be to maintain good relations with clients and also to drive targeted visitors to your website and convert them into clients. This article will outline the steps you should take to develop a comprehensive social media and Web marketing plan for your law firm.

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