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Landing Page |
Step 2 – Set up Your Landing Page
A landing page is little more than a Web page that contains specific content. Landing pages can be built into websites, but they can also be used as part of Web advertising campaigns. When used in a Web advertising campaign, it is suggested that they provide access to your entire Website, but the goal is for the visitor to interact with the content on the page. To accomplish this, we suggest not having navigation links, but instead a text link in the body of the text inviting the visitor to visit your site. The landing page should also include brief descriptions of the downloadable content and the services of your organization, as well as an image of the content and a short form. You may also want to include a video, such as a TV commercial. The contact should be kept to a minimum and ask for just a name, company (if B to B), email address and phone number. It should also have a check box asking if the visitor wants to be contacted to set up a free consultation or meeting. However, we recommend that the only required fields be the email address, perhaps also a phone number if the visitor requests a meeting.
The Public Relations and Marketing Group is a full-service marketing firm founded by attorney John C. Zaher. For nearly 10 years, we have been specializing in attorney marketing, working with law firms to help them build their practices through advertising, marketing, public relations and Web development.
Contact John Zaher today to learn how we can help your firm at johnzaher@theprmg.com or call (631) 207-1057 or (212) 201-1339.
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