Step 3 – Advertise on the Web and Monitor
Use Google, Bing or Yahoo! AdWords or Facebook to bring traffic to the landing page. Target your demographics and keywords like you would for any other AdWords campaign. However, in this case, the ad should promote the availability of the free download. Monitor the ad’s performance using the advertising platform and Google Analytics. Test different offers to achieve the best results and to maximize your costs per click.
The Public Relations and Marketing Group is a full-service marketing firm founded by attorney John C. Zaher. For nearly 10 years, we have been specializing in attorney marketing, working with law firms to help them build their practices through advertising, marketing, public relations and Web development.
Contact John Zaher today to learn how we can help your firm at johnzaher@theprmg.com or call (631) 207-1057 or (212) 201-1339.
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