Since its inception, PR4Lawyers has specialized in working with New York metro, US and international law firms and attorneys to help them build their practice through the use of effective and ethical marketing strategies and techniques. PR4Lawyers has developed the tools attorneys need to successfully market their law firms, whether through a single service or a full range of comprehensive services.
Drawing upon John C. Zaher’s extensive experience in handling public information for government agencies, including a large district attorney’s office, the New York firm has developed a record of success in obtaining media coverage for its clients.
Web Design and SEO
Increasingly, attorneys are using their websites as a principal way to get business. Your attorney website is going to be the first or second impression a prospective client will have of the law firm.
Print and Direct Mail
Direct mail remains one of the most effective methods to reach current customers and past clients and to drum up referrals from colleagues.
Our company works with attorneys to develop a brand that helps them differentiate themselves from the competition. This usually begins with the development of a logo and then carrying the brand forward to create stationery, firm brochures, websites and other collateral and marketing materials.
At the same time we are building the brand we are also developing an attorney marketing strategy that takes into account the law firm’s practice areas and target markets to reach potential clients in the most cost-effective way possible.
Attorneys are also using social media to communicate with past and prospective customers. Our New York social media agency works with its clients to identify the best social media platforms for the attorney and their practice areas.
Attorneys are turning more and more to attorney advertising to reach prospective clients. Our advertising agency will often recommend television and radio advertising to target prospective clients in larger geographic areas, as well as, search engine advertising and print advertising.
Attorneys are turning more and more to video to communicate with current and prospective clients, including 30 second commercials, practice overviews, and topical discussions and testimonials.