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Step 5 – Nurture Your Leads
Not everyone makes buying decisions at the same pace. Someone may have visited your site very early in their buying process for the purpose of researching the problem they have. Other visitors make buying decisions very quickly. The goal is to interact and nurture your contacts over time. For instance, on the initial landing page, we provide an opportunity for someone to contact you by phone or email to request a meeting. We use Trigger emails to provide automatic follow-up shortly thereafter. We also recommend that you develop an e-newsletter that you send out to clients and prospects at least on a monthly basis. This will help you to ensure that your leads are nurtured over time. You can invite these leads to connect with you using social media.
We hope this article was useful to you. As always, if you have any questions or would like to see samples of our work in this area, email johnzaher@theprmg.com or call us at (631) 207-1057 or (212) 201-1339.
The Public Relations and Marketing Group is a full-service marketing firm founded by attorney John C. Zaher. For nearly 10 years, we have been specializing in attorney marketing, working with law firms to help them build their practices through advertising, marketing, public relations and Web development.
Contact John Zaher today to learn how we can help your firm at johnzaher@theprmg.com or call (631) 207-1057 or (212) 201-1339.
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