CLE Events

PR4Lawyer’s Principal, John Zaher, regularly provides CLE lectures for Bar Associations and law firms. Below, please find outlines of our CLE programs.  

If you are interested in a lecture for your organization, please e-mail johnzaher@pr4lawyers.com or call 1-866-PR4Lawyers.
 

Social Media and Web Marketing for Lawyers CLE

2 CLE Credit Hours (ETH0431) — Ethics & Professionalism (Currently Expired)
This course has been approved for MCLE credit in New York for all attorneys, Transitional and Nontransitional, including newly admitted (less than 24 months).

This program gives attorneys a review of the attorney advertising rules and provides an overview of the tools needed to develop and implement a successful web-based marketing program, including web site development, social media, e-mail marketing and web advertising.

Topics Covered:

  • Review of New York State Attorney Advertising Rules
  • Building Effective Websites and Blogs
  • How to Maximize SEO With a Content Development Strategy
  • Using Blogs and Social Media to Engage Prospective Clients
  • Web Advertising, Including Google and Facebook Pay-Per-Click Ads
  • Using emails and e-newsletters to keep your clients, prospects & referral sources informed... and so much more.

PR and Marketing for Lawyers CLE

2 CLE Credit Hours (ETH0396) — Ethics & Professionalism (Currently Expired)
This course has been approved for MCLE credit in New York for all attorneys, including newly admitted (less than 24 months).

Topics Covered:

  • Review of New York State Attorney Advertising Rules
  • Developing a Successful PR & Marketing Plan
  • Using Media Relations Techniques to Gain Press Coverage
  • Choosing the Right Advertising (TV, Radio, Print, Web)
  • Building Effective Websites
  • How to Build Your Site's Search Engine Ranking with SEO
  • Using Blogs and Social Media to Engage Prospective Clients
  • Using Emails and E-Newsletters to Keep Your Clients, Prospects & Referral Sources Informed... and so much more.