How Design & User Experience Affects a Law Firm Website

NY website design for lawyers and law firms

What makes a law firm site successful? Most will say it’s optimization, some will say design, and a few will say usability. The answer is all three. Individuals are often shocked to learn that both design and usability play a substantial role in how a website ranks on search engines. When designing a website […]

Where Should a Law Firm Spend Its Marketing Money

Marketing is essential for the growth of any law firm. Even if your attorneys have impeccable reputations, without sufficient exposure, potential clients may never be aware of what your firm has to offer. Unfortunately, many small firms and solo practitioners do not have a large budget to spend on comprehensive marketing campaigns. Costly forms […]

10 Things YOUR Website Needs to be Successful

By John Zaher

The internet is now the main way for law firms to gain exposure. It’s an easy and fast way to get found, communicate with clients, and bring in new business. This is your first impression—make it count! When developing or maintaining a website, there are quite a few factors to consider […]

Anatomy of a Mobile Website

By John Zaher

According to a study by Nielsen Media Research, mobile Internet usage is growing at a rate of 30 percent each year. With more people surfing the Web using their smartphones, businesses and law firms must recognize the need for their websites to be compatible with these devices. By creating a separate site […]

Attorney Marketing and the Web

By John Zaher

 

More attorneys are using advertising to expand their practice in the face of increased competition in the legal profession. Additionally, there is now heavy emphasis on online attorney marketing, challenging attorneys to find effective marketing tools that allow customers to find their firm over others. This article provides […]

Top 10 PR & Marketing Techniques For Law Firms

By John Zaher

The growth of the Internet has made it both tougher and easier to reach your potential clients. While it has increased competition by leveling the playing field, it has also provided a channel for marketing your services on a low-cost budget and reach many more people than was possible […]