How to Market Yourself Using LinkedIn

LinkedIn is a great way to showcase your professional brand and identity as well as your accomplishments. Not only can your profile reflect your resume, but it can also inform your network of the work you are doing. Utilize LinkedIn to network with people in your field of work, draw potential clientele to your business, […]

Is Television Commercial Advertising Still Worth It?

With the rise of streaming sites such as Netflix, Roku, and Sling, do people even watch cable television anymore? The answer – yes.

Earlier this year, CNBC took a survey consisting of 801 Americans throughout the United States to find out just how many people still have cable television and actually watch it as well. […]

7 Ways to Deal With an Unresponsive Client

By Angela Kambarian, President of Essential Communications (http://www.kambarian.com)

How do you deal with an unresponsive client? As you know, an overwhelming majority of business professionals encounter this problem, at least every now and then.

Let’s say you have an interesting idea for an upcoming project, or there is an urgent piece of information that […]

9 SEO Metrics and Terms that Law Firms Need to Understand

In today’s digital world, search engines such as Google, Bing and Yahoo! have become powerful tools that play a large role in the success or failure of many companies in various industries. Ranking high in search engine results can help a law firm gain new clients and strengthen their brand. When a law firm […]

New York Law Firm Advertising Spotlight: The US Open

On August 25th, the most prestigious tennis tournament held on American soil will begin play. The US Open, held annually in Queens at the Billie Jean King National Tennis Center, is the final tournament of the four major tournaments that together make up the Grand Slam. The best and brightest names in tennis will […]

Top Five Reasons to Sign Up for Hootsuite

For attorneys and law firms that need to keep track of multiple social media accounts, Hootsuite is the ultimate dashboard for social media management. Rather than remembering multiple passwords and going to different sites to make posts, Hootsuite allows users to manage all of their social media accounts from one central location with either […]