Facebook: The New Face of Advertising

An In-Depth Look at How Facebook is Outpacing Traditional Advertising

By Erin Marine, Legal Account Executive at PR4Lawyers

The Wall Street Journal recently published an article on Republican presidential candidate Ben Carson’s advertising strategy for his political campaign. At the time, Carson was the leading candidate in the Republican primary polls, surpassing even the “seemingly […]

Start Planning Your Holiday Marketing

The fourth financial quarter and the holiday season are approaching. How can your firm capitalize on the holiday rush? Start planning your holiday marketing efforts now! Use your firm’s social media sites, online marketing, and public relations efforts to build a comprehensive holiday marketing plan.

Social Media Marketing

As each holiday season comes and […]

Where Should a Law Firm Spend Its Marketing Money

Marketing is essential for the growth of any law firm. Even if your attorneys have impeccable reputations, without sufficient exposure, potential clients may never be aware of what your firm has to offer. Unfortunately, many small firms and solo practitioners do not have a large budget to spend on comprehensive marketing campaigns. Costly forms […]

Is Direct Mail or Email Marketing Better for Attorneys?

Recently, the popularity of Internet-based advertising has increased dramatically among lawyers. One of the most widely used methods of Internet-based advertising is through email. Email marketing offers law firms a cheap, easy way to directly target past clients, prospective clients and potential referral sources. Meanwhile, there has been a decline in direct mail advertising, […]

Why Your Law Firm Needs An E-Newsletter

By John Zaher

A strong e-newsletter is an essential component of any successful business’ marketing strategy. No matter what field of law you belong to, e-newsletters are a crucial form of communication between your firm and past and prospective clients. With the immense popularity and convenience of smart phones, iPads and other […]

6 Ways To Improve Your Email Marketing Campaigns

By John Zaher

Email marketing, such as newsletters and email blasts, is one of the most powerful and cost-effective marketing tools for small to mid-sized businesses and law firms. It provides a good segue to convert leads into clients, and emails can be completely customized to strengthen your reputation. Here are six […]

Attorney Marketing and the Web

By John Zaher

 

More attorneys are using advertising to expand their practice in the face of increased competition in the legal profession. Additionally, there is now heavy emphasis on online attorney marketing, challenging attorneys to find effective marketing tools that allow customers to find their firm over others. This article provides […]

Top 10 PR & Marketing Techniques For Law Firms

By John Zaher

The growth of the Internet has made it both tougher and easier to reach your potential clients. While it has increased competition by leveling the playing field, it has also provided a channel for marketing your services on a low-cost budget and reach many more people than was possible […]