Ad Spotlight: March Madness

The NCAA Division I men’s basketball tournament, appropriately named March Madness, gets the ball rolling on March 14-15, 2017. According to the International Business Times, 2016’s championship game between North Carolina and Villanova clocked in around 22.3 million viewers.

This year, Turner Networks will continue to share NCAA Tournament coverage with CBS, TBS, TNT, and […]

Why Facebook Advertising Is Important for Law Firms and Solo Practitioners

As of the third quarter of 2016, Facebook boasts 1.49 billion monthly active users and, during this time, 1.18 billion active users visited the social media network on a daily basis, according to Statista. Facebook is the largest social media platform in the world, which means it should be an integral part of any law […]

Advertising with Facebook: An Excellent Way to Boost Your Reach

People are influenced by what they see online. Statistics show that nearly 900 million people log onto Facebook every day. According to one report, one-fifth of all Internet traffic in the United States occurs on Facebook, making it a very valuable method of communication. Traditional advertising doesn’t have the same impact it once did, and […]

Strategies for Sticking to Your 2014 Law Firm Marketing Resolutions

The New Year is upon us and many firms are making resolutions for 2014. Including a marketing resolution for your law firm can help it receive the recognition and attention that it deserves. Marketing allows the public to identify what your firm has to offer, increases brand awareness, name recognition, and referrals, thereby attracting more […]

Attorney Advertising Rules: A Refresher

On February 1, 2007, the NYS Office of Court Administration adopted new rules regarding attorney advertising. These rules have been incorporated into the New York Rules of Professional Conduct which became effective April 1, 2009. The new rules and the comments now found in Rules of Professional Conduct more clearly define what is, and isn’t, […]