9 SEO Metrics and Terms that Law Firms Need to Understand

In today’s digital world, search engines such as Google, Bing and Yahoo! have become powerful tools that play a large role in the success or failure of many companies in various industries. Ranking high in search engine results can help a law firm gain new clients and strengthen their brand. When a law firm […]

Top Five Reasons to Sign Up for Hootsuite

For attorneys and law firms that need to keep track of multiple social media accounts, Hootsuite is the ultimate dashboard for social media management. Rather than remembering multiple passwords and going to different sites to make posts, Hootsuite allows users to manage all of their social media accounts from one central location with either […]

Where Should a Law Firm Spend Its Marketing Money

Marketing is essential for the growth of any law firm. Even if your attorneys have impeccable reputations, without sufficient exposure, potential clients may never be aware of what your firm has to offer. Unfortunately, many small firms and solo practitioners do not have a large budget to spend on comprehensive marketing campaigns. Costly forms […]

A Quick Overview of Facebook Graph Search

By John Zaher

 

In 2013, Facebook introduced Graph Search, a feature that combines characteristics of a search engine with an individual’s social network for personalized search results. With dual emphasis on online searching and social networking, Graph Search presents an opportunity for law firms to improve their social media strategies and […]