The Good, The Bad, The Ugly: How to Effectively Deal with Negative Reviews

There is only one way to avoid criticism: do nothing, say nothing, and be nothing. – Aristotle

Client feedback is essential to the growth and sustainability of any business, including law firms. Today, there are more outlets than ever for clients to provide feedback about their experience with a law firm and its […]

Why Facebook Advertising Is Important for Law Firms and Solo Practitioners

As of the third quarter of 2016, Facebook boasts 1.49 billion monthly active users and, during this time, 1.18 billion active users visited the social media network on a daily basis, according to Statista. Facebook is the largest social media platform in the world, which means it should be an integral part of any law […]

Facebook: The New Face of Advertising

An In-Depth Look at How Facebook is Outpacing Traditional Advertising

By Erin Marine, Legal Account Executive at PR4Lawyers

The Wall Street Journal recently published an article on Republican presidential candidate Ben Carson’s advertising strategy for his political campaign. At the time, Carson was the leading candidate in the Republican primary polls, surpassing even the “seemingly […]

Top Five Reasons to Sign Up for Hootsuite

For attorneys and law firms that need to keep track of multiple social media accounts, Hootsuite is the ultimate dashboard for social media management. Rather than remembering multiple passwords and going to different sites to make posts, Hootsuite allows users to manage all of their social media accounts from one central location with either […]

Where Should a Law Firm Spend Its Marketing Money

Marketing is essential for the growth of any law firm. Even if your attorneys have impeccable reputations, without sufficient exposure, potential clients may never be aware of what your firm has to offer. Unfortunately, many small firms and solo practitioners do not have a large budget to spend on comprehensive marketing campaigns. Costly forms […]

How Lawyers Can Use Social Media

By John Zaher

With the exponential growth of social media, lawyers and their firms have begun to adapt to changes in online marketing and social networking to grow their brand and attract new clients. In 2012, the American Bar Association acknowledged the trend by dedicating an issue of its Law Practice Magazine […]

A Quick Overview of Facebook Graph Search

By John Zaher

 

In 2013, Facebook introduced Graph Search, a feature that combines characteristics of a search engine with an individual’s social network for personalized search results. With dual emphasis on online searching and social networking, Graph Search presents an opportunity for law firms to improve their social media strategies and […]