Where Should a Law Firm Spend Its Marketing Money

Marketing is essential for the growth of any law firm. Even if your attorneys have impeccable reputations, without sufficient exposure, potential clients may never be aware of what your firm has to offer. Unfortunately, many small firms and solo practitioners do not have a large budget to spend on comprehensive marketing campaigns. Costly forms […]

6 Ways To Improve Your Email Marketing Campaigns

By John Zaher

Email marketing, such as newsletters and email blasts, is one of the most powerful and cost-effective marketing tools for small to mid-sized businesses and law firms. It provides a good segue to convert leads into clients, and emails can be completely customized to strengthen your reputation. Here are six […]