Twitter Advertising

By John Zaher

As the world’s most popular micro-blogging website, Twitter has become an increasingly important tool for lawyers to promote their services through word-of-mouth marketing and generate buzz about their firm. While businesses have used tweets, links, and hashtags since Twitter’s inception to engage with existing and potential clients, Twitter recently expanded businesses’ […]

A Quick Overview of Facebook Graph Search

By John Zaher

 

In 2013, Facebook introduced Graph Search, a feature that combines characteristics of a search engine with an individual’s social network for personalized search results. With dual emphasis on online searching and social networking, Graph Search presents an opportunity for law firms to improve their social media strategies and […]

Making the Most of Your Law Blog

By John Zaher

In 2008, the University of Massachusetts Dartmouth Center for Marketing Research conducted a study, which established that fast-growing small businesses are adopting social media at a faster rate than larger corporations. This may largely be due to the fact that for small businesses, such as law firms, social media […]