The Good, The Bad, The Ugly: How to Effectively Deal with Negative Reviews

There is only one way to avoid criticism: do nothing, say nothing, and be nothing. – Aristotle

Client feedback is essential to the growth and sustainability of any business, including law firms. Today, there are more outlets than ever for clients to provide feedback about their experience with a law firm and its […]

Why Facebook Advertising Is Important for Law Firms and Solo Practitioners

As of the third quarter of 2016, Facebook boasts 1.49 billion monthly active users and, during this time, 1.18 billion active users visited the social media network on a daily basis, according to Statista. Facebook is the largest social media platform in the world, which means it should be an integral part of any law […]

Trust: The Key to PR’s Success or Failure

What’s the most important part of public relations? You might think that the answer is in the word “public”—in other words, how wide an audience you can reach with information about your organization. However, an equal amount of attention needs to be focused on the “relations” component of PR. PR is less a set of […]

“The Times” Is Changing: Study Shows Increasing Role of Social Media in News Delivery

Where do you get your news? If this question were asked forty or even twenty years ago, the most common responses would have included radio, television and good old-fashioned newspapers. But the Pew Research Center and the John S. and James L. Knight Foundation recently released a study on news and social media, and the […]

5 Free Tools to Support Your Social Media Marketing Strategy

With the amount of social media programs available on the Web, law firms must be able to efficiently leverage time spent on social media marketing. This article will provide readers with a brief introduction to the social media services Eventbrite, Tweriod, WiseStamp, Disqus and Unfollowr. These five tools are quick to use, helpful, and conveniently […]

5 Quick Tips to Grow Your Followers on Social Media

Attorneys are increasingly turning to social media as a way to communicate with their prospective clients. But, as an attorney, growing your presence on social media can be tricky, especially if you are just starting your pages. Here are some tips on how you can make minimal changes to your social media platforms, and quickly […]

Start Planning Your Holiday Marketing

The fourth financial quarter and the holiday season are approaching. How can your firm capitalize on the holiday rush? Start planning your holiday marketing efforts now! Use your firm’s social media sites, online marketing, and public relations efforts to build a comprehensive holiday marketing plan.

Social Media Marketing

As each holiday season comes and […]

Top Five Reasons to Sign Up for Hootsuite

For attorneys and law firms that need to keep track of multiple social media accounts, Hootsuite is the ultimate dashboard for social media management. Rather than remembering multiple passwords and going to different sites to make posts, Hootsuite allows users to manage all of their social media accounts from one central location with either […]

How Lawyers Can Use Social Media

By John Zaher

With the exponential growth of social media, lawyers and their firms have begun to adapt to changes in online marketing and social networking to grow their brand and attract new clients. In 2012, the American Bar Association acknowledged the trend by dedicating an issue of its Law Practice Magazine […]

5 Blogging Mistakes and How to Fix Them

By John Zaher

 

Anyone can create a blog but at the end of the day, the question is whether or not your blog is getting results and generating leads for your law firm. If the answer is no, you may be committing one of the following blogging sins. This article will […]