How Design & User Experience Affects a Law Firm Website

NY website design for lawyers and law firms

What makes a law firm site successful? Most will say it’s optimization, some will say design, and a few will say usability. The answer is all three. Individuals are often shocked to learn that both design and usability play a substantial role in how a website ranks on search engines. When designing a website […]

“The Times” Is Changing: Study Shows Increasing Role of Social Media in News Delivery

Where do you get your news? If this question were asked forty or even twenty years ago, the most common responses would have included radio, television and good old-fashioned newspapers. But the Pew Research Center and the John S. and James L. Knight Foundation recently released a study on news and social media, and the […]

Bringing Traffic to Your Website: On-page, On-site, and Off-site Optimization Strategies

These days, it’s not enough to have a beautiful, user-friendly website. It’s also important to consider the site’s existence on, and interaction with, search engines. Search engine optimization is one of the best ways to initiate and funnel traffic to your website, and a well-performing website utilizes the right combination of on-page, on-site and […]

Blogging Best Practices for Attorneys

Most attorneys include a blog on their website as a great way to entice current and prospective clients to visit your website and to read what you have to say. In order to make your firm’s blog as successful as possible, it is important to understand a few key best practices so you can […]

Start Planning Your Holiday Marketing

The fourth financial quarter and the holiday season are approaching. How can your firm capitalize on the holiday rush? Start planning your holiday marketing efforts now! Use your firm’s social media sites, online marketing, and public relations efforts to build a comprehensive holiday marketing plan.

Social Media Marketing

As each holiday season comes and […]

9 SEO Metrics and Terms that Law Firms Need to Understand

In today’s digital world, search engines such as Google, Bing and Yahoo! have become powerful tools that play a large role in the success or failure of many companies in various industries. Ranking high in search engine results can help a law firm gain new clients and strengthen their brand. When a law firm […]

Anatomy of a Mobile Website

By John Zaher

According to a study by Nielsen Media Research, mobile Internet usage is growing at a rate of 30 percent each year. With more people surfing the Web using their smartphones, businesses and law firms must recognize the need for their websites to be compatible with these devices. By creating a separate site […]

5 Blogging Mistakes and How to Fix Them

By John Zaher

 

Anyone can create a blog but at the end of the day, the question is whether or not your blog is getting results and generating leads for your law firm. If the answer is no, you may be committing one of the following blogging sins. This article will […]

What You Need To Know About SEO

 

By John Zaher

Search engine optimization (SEO) is absolutely critical to modern marketing. With millions of new Web pages flooding the Internet every day, search engines are forced to sift through the clutter and develop a ranking system to prioritize websites. In the most basic sense, SEO is everything that helps your business […]