10 Things YOUR Website Needs to be Successful

By John Zaher

The internet is now the main way for law firms to gain exposure. It’s an easy and fast way to get found, communicate with clients, and bring in new business. This is your first impression—make it count! When developing or maintaining a website, there are quite a few factors to consider […]

Why Your Law Firm Needs An E-Newsletter

By John Zaher

A strong e-newsletter is an essential component of any successful business’ marketing strategy. No matter what field of law you belong to, e-newsletters are a crucial form of communication between your firm and past and prospective clients. With the immense popularity and convenience of smart phones, iPads and other […]

5 Blogging Mistakes and How to Fix Them

By John Zaher

 

Anyone can create a blog but at the end of the day, the question is whether or not your blog is getting results and generating leads for your law firm. If the answer is no, you may be committing one of the following blogging sins. This article will […]

6 Ways To Improve Your Email Marketing Campaigns

By John Zaher

Email marketing, such as newsletters and email blasts, is one of the most powerful and cost-effective marketing tools for small to mid-sized businesses and law firms. It provides a good segue to convert leads into clients, and emails can be completely customized to strengthen your reputation. Here are six […]

A Quick Overview of Facebook Graph Search

By John Zaher

 

In 2013, Facebook introduced Graph Search, a feature that combines characteristics of a search engine with an individual’s social network for personalized search results. With dual emphasis on online searching and social networking, Graph Search presents an opportunity for law firms to improve their social media strategies and […]

Making the Most of Your Law Blog

By John Zaher

In 2008, the University of Massachusetts Dartmouth Center for Marketing Research conducted a study, which established that fast-growing small businesses are adopting social media at a faster rate than larger corporations. This may largely be due to the fact that for small businesses, such as law firms, social media […]

Attorney Marketing and the Web

By John Zaher

 

More attorneys are using advertising to expand their practice in the face of increased competition in the legal profession. Additionally, there is now heavy emphasis on online attorney marketing, challenging attorneys to find effective marketing tools that allow customers to find their firm over others. This article provides […]

Top 10 PR & Marketing Techniques For Law Firms

By John Zaher

The growth of the Internet has made it both tougher and easier to reach your potential clients. While it has increased competition by leveling the playing field, it has also provided a channel for marketing your services on a low-cost budget and reach many more people than was possible […]