How to Market Yourself Using LinkedIn

LinkedIn is a great way to showcase your professional brand and identity as well as your accomplishments. Not only can your profile reflect your resume, but it can also inform your network of the work you are doing. Utilize LinkedIn to network with people in your field of work, draw potential clientele to your business, […]

Why You Should Hire an Outside Marketing Company

Marketing is easy to neglect in a busy law firm, especially when your attorneys are up to their ears in work. However, establishing a successful public relations strategy with outside help is often a key factor in developing long-term success. When considering hiring an outside public relations company, research will lead you to questions like:

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Email Marketing Practices for Lawyers

There are a lot of online articles discussing the best plan of action for an email marketing campaign, but some marketing channels may not necessarily apply to the legal profession. In an effort to save you time, we’ve shared some tips on email marketing specific to the field of law.

Some have come to associate […]

Why Facebook Advertising Is Important for Law Firms and Solo Practitioners

As of the third quarter of 2016, Facebook boasts 1.49 billion monthly active users and, during this time, 1.18 billion active users visited the social media network on a daily basis, according to Statista. Facebook is the largest social media platform in the world, which means it should be an integral part of any law […]

Trust: The Key to PR’s Success or Failure

What’s the most important part of public relations? You might think that the answer is in the word “public”—in other words, how wide an audience you can reach with information about your organization. However, an equal amount of attention needs to be focused on the “relations” component of PR. PR is less a set of […]

“The Times” Is Changing: Study Shows Increasing Role of Social Media in News Delivery

Where do you get your news? If this question were asked forty or even twenty years ago, the most common responses would have included radio, television and good old-fashioned newspapers. But the Pew Research Center and the John S. and James L. Knight Foundation recently released a study on news and social media, and the […]

Blogging Best Practices for Attorneys

Most attorneys include a blog on their website as a great way to entice current and prospective clients to visit your website and to read what you have to say. In order to make your firm’s blog as successful as possible, it is important to understand a few key best practices so you can […]

5 Quick Tips to Grow Your Followers on Social Media

Attorneys are increasingly turning to social media as a way to communicate with their prospective clients. But, as an attorney, growing your presence on social media can be tricky, especially if you are just starting your pages. Here are some tips on how you can make minimal changes to your social media platforms, and quickly […]

Start Planning Your Holiday Marketing

The fourth financial quarter and the holiday season are approaching. How can your firm capitalize on the holiday rush? Start planning your holiday marketing efforts now! Use your firm’s social media sites, online marketing, and public relations efforts to build a comprehensive holiday marketing plan.

Social Media Marketing

As each holiday season comes and […]

Where Should a Law Firm Spend Its Marketing Money

Marketing is essential for the growth of any law firm. Even if your attorneys have impeccable reputations, without sufficient exposure, potential clients may never be aware of what your firm has to offer. Unfortunately, many small firms and solo practitioners do not have a large budget to spend on comprehensive marketing campaigns. Costly forms […]